During the past year, especially, they have been publishing a multitude of information about the importance of Marketing Content, What is it ? What’s the use? How to carry out the appropriate strategies?

The consultancy eMarketer recently published study by Ascen2 and Research Underwiters; The study concluded that the creation and content marketing tactics were the most effective and also the most difficult to implement in Inbound Marketing strategy for companies to B2B B2C. Continue reading Quality is essential to make a difference by adding value to the rise of Marketing content →

Companies have grasped the potential of the images on social networking sites and it seems that your audience is thanking him. Only Instagram, one of the social networks most popular current photo, the engagement has grown 350% in the last year, according to Simply Measured.

Instagram active brands have grown over the previous year by 55% and it seems successful. More frequent publication and type of content they share has caused the engagement has grown 350%. No doubt good news and a vote of confidence for marketers often overlook new social networks uncertainly, not knowing whether your messages will be seen as spam sites where business opportunities are yet to be explored. Continue reading The companies and brands are hooked to the more visual side of content marketing →

Many see it as something very complicated to understand and oblivious to their business, but, however, it is “easier” than you think and also affects all businesses. For me, the Online Marketing is nothing more than a digital extension of traditional marketing. It is true that the Online Marketing has its own evolution and that is an area that like most traditional markets, but both are complementary, not substitutes (why I bet on “The Blended Marketing”). Want to see some examples of what I mean? Continue reading Digital Marketing is just an extension of traditional marketing →

Google is no longer what it was, the great friend of SEOs has decided to show its true face. Providing valuable information about the navigation of a site, totally unselfish, it has given way to a big “not provided”, accompanied by another friend also unhelpful “not set”.

The day, on the grounds of concern for the privacy of users, Google stopped showing much of the data on keywords that attracted visits the page, the web analysts pulled their hair, SEOs lost the direction so far had led them in their strategy and, to make matters worse, they were unable to show those flaming reports on the progress of their actions … everything is black and become much more complicated for the future of SEO. Continue reading Is Google telling companies that it is better not to invest in SEO? →

Customers demand personalized information geared to their interests. A factor where e-mail continues to occupy a special place in the minds of consumers, and is an important source of influence when making a purchase decision, according xplusone study shows.

According to the survey, conducted among a small sample of American consumers, 25% of them takes into account the information received by mail when it comes to deciding to buy. Meanwhile, 16% said that the fact of obtaining a personalized shopping experience is a very positive aspect. Continue reading The e-mail marketing remains one of the most effective marketing techniques →