As every year, on Sunday the United States experienced one of its most multitudinous events. The 48th Super Bowl, held in New Jersey, attracted the attention of millions of Americans who massively took to the screens to follow the pulse of the party that played the Seattle Seahawks and Denver Broncos.
In parallel to the vicissitudes of the meeting, another equally massive phenomenon repeated itself : the brands looking to seduce the huge audience that brings the event (just over 108 million viewers in its 2013 edition). For years, the Super Bowl has become a decisive stage for large US companies: it is time to premiere trade under the watchful eyes of millions of people who can define the fate of their marks for the next 365 days. The interest aroused ads is such that according to a recent study by Lab42, 39% of viewers are more interested in publicity than the game itself (percentage climbs to 42% for women). Continue reading Super Bowl and social networks: The phenomenon of “real-time” marketing