Marketing agencies and advertising must be an integral part of the business, as customers consider. A well-oiled Swiss Army knife, although their functions sometimes can escape directly related to marketing and advertising.
As recorded by the study published by Domus and Harris Interactive, customers expect their agency is able to solve problems ranging from understanding your business goals (98%) and be perfectly aligned with them (90%) to provide solutions that they go beyond advertising and marketing themselves (60%), and even plantearles recommendations and ideas about new products or lines of business to increase profits (55%). Continue reading What are customers of marketing and advertising agencies expect?
Even though many already be knowledgeable of what it does mean, we clarify that the neuromarketing refers to the application of different techniques associated with the neurosciences on the field of marketing, communication and advertising.
Summarizing these applications, the aim of neuromarketing is based primarily on work on behaviors, perceptions, sensations and emotions of consumers to improve techniques and strategies that will be submitted later or directed. That is, studying brain processes that explain the behavior and decisions of individuals.
All these aspects of consumer behavior are analyzed to solve different issues and scenarios common in the business world. Seduce and retaining customers, influence their purchasing decision, enhance incentives for greater advertising impact, etc … all learning from the relationship and causes of mind and behavior. Continue reading Neuromarketing: Marketing and Science in the consumer’s mind
Content marketing is emerging as an effective strategy in generating leads. As reflected in the survey of Demand Metric Research Corporation, 70% of companies allocate more resources in this area, in order to capture contacts interested.
The study, conducted among 200 companies B2B reflects their dissatisfaction with the limited effectiveness of traditional techniques in getting customers. Less than 10% of respondents believe that these actions are really effective. On the other hand, 58% of them claims that its acquisition strategy leads not deliver the expected results. Continue reading 7 out of 10 companies allocate more resources to marketing content for customers
The marketing success depends not only on the amount of investment we make, it is something we will not discuss and the proof is the large amounts of resources invested in advertising campaigns, promotions, products, distribution channels that were real failures. So this opens the door to think that we can achieve our business goals without large budgets, with low cost marketing.
We’ll discuss low cost marketing as marketing that where economic resources are low and are not a priority (not important) to achieve the intended objectives. The maximum application of low cost marketing budget is 0 and achievement of results (not get these give way to another type of marketing, bad sizing). Continue reading Goal Seeking a low cost marketing