No matter what business you are in or if you are running a leisure or Recreation site there is a  vital need to have an evacuation procedure in place should the worst happen.   The most common occurrence with such things is usually a fire risk.  Should the fire alarm be activated it is essential that everybody is evacuated as soon as possible and that everyone is accounted for who is on site or in the building.  This is why many businesses look to use a Visitor sign in system, like those from suppliers like https://www.ofec.co.uk/visitor-management-system-uk. These systems allow staff and Fire officers the ability to know that  all of the members of staff and public have been successfully evacuated from the property safely.

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With this system it means that safety is of paramount importance and will act as a protection for incoming fire service members.  The last thing that they will need to do is have to enter the building to ensure that everyone is out safe.

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If this means that you will need to work with your staff to create evacuation points outside of the building so that people can be accounted for when they reach them.  The best way to do this is to allocate space to different departments and teams so that everyone is organised into small manageable groups to be counted.  It also means that teams and staff have a location to head for.

USA is the country with the highest penetration of smartphones, with 66% of mobile users, according to the latest comScore report recently highlighted. This smart device accompanies us in our day to day, we use it to find information, compare prices, find leisure and entertainment content and, of course, access Social Media. 62% of users use their mobile almost daily to access their social networks. Continue reading Mobile and its impact on the reputation of companies and brands →

In case you have not noticed, the marketing has changed: it has become a “new world” in a new general state of things. Consumers do not like outdated marketing methods have been pushing broadcast on television, radio, newspapers and magazines. Consumers are reacting more positively to those areas where they can be more involved and interacting way. Not only that, consumers are now deciding how they want to receive our marketing messages.

Consumers choose where they want to receive your messages

Computers, smart phones and tablets have become stiff competition for traditional communication channels. Consumers are much more mobile.Reach them in their chairs while watching their big screen TVs is no longer the best way to reach them. The reality is that the vast majority are up to date through their computers or mobile devices, where they can from being at the time of the news, connect to friends through social networks, search for products or information of interest, and actually everything what do you need.

In a world where consumers are addicted to being connected with everyone everywhere, we as business owners have to make adjustments in our marketing strategies. Continue reading The metamorphosis of marketing, it’s time to tell good stories →