Category Archives: Digital Marketing

How McDonalds Took Over the World with Marketing

Marketing is an important part of running a successful business. Many businesses have done very well because they have got great marketing strategies. For this reason, companies know that marketing needs to be done well, and many will get a brand design agency such as Really Helpful Marketing to help them with this.


One of the companies that have done a great job with their marketing and branding is McDonalds – from a burger restaurant similar to many others in the United States at the time, McDonalds has gone on to become a huge international success story – here are some of the ways that they achieved that…

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Wherever you are in the world, when you see those golden arches you know what you are going to get. People trust brands and familiarity, and this is clearly a successful strategy for McDonalds. They do have some regional variations that cater to local tastes, but by going into a McDonalds wherever you are in the world, you know what you are getting.


Promotions – McDonalds are great at running promotions that have customers coming back again and again. The Monopoly promotion meant that customers could collect sets of the Monopoly streets to win prizes, which meant people would return again and again to try to increase their chance of winning.

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Move with the Times – As consumers have gained more awareness of healthy lifestyles and food choices, McDonalds recognised this. By introducing nutritional information to their menus and adding a range of healthy options they showed that they can move with the times and respond to customer needs.

70% of the global budget of SMEs will go to Digital Marketing

SMEs will continue the recent trend of shifting their marketing and advertising budgets to the digital environment, performance-based platforms and customer retention solutions over the next five years, according to a new BIA / Kelsey report. This will mean new opportunities for businesses or suppliers that work or offer their services to this type of company. Continue reading 70% of the global budget of SMEs will go to Digital Marketing

Smart marketing, the secret ingredient for the success of our strategy

Most advertisers understand that keyword research for search campaigns, analysis of web records and the use of social media are great tools that we have available to know the wishes of customers.

When the tools are used correctly, the process reaches a better classification of the relevant keywords from a search perspective and, in general, creative marketing that connects directly to the consumers of other media, such as TV. or the printed media, among others. Continue reading Smart marketing, the secret ingredient for the success of our strategy

Email Marketing Incentive, yes or yes

The incentive is directly related to the purchase motivation systems in Email Marketing, since one of the main motivators that move the ACTION to the recipients of the email is the incentive. The approach may be different depending on the objective of the campaign that normally it is given by two great courses to follow, the loyalty or the recruitment. Without forgetting obviously the virality that applies to both approaches. But the fundamental objective is the fact of the Newtonian principle of action-reaction. Continue reading Email Marketing Incentive, yes or yes