Marketing is an important part of running a successful business. Many businesses have done very well because they have got great marketing strategies. For this reason, companies know that marketing needs to be done well, and many will get a brand design agency such as Really Helpful Marketing to help them with this.
One of the companies that have done a great job with their marketing and branding is McDonalds – from a burger restaurant similar to many others in the United States at the time, McDonalds has gone on to become a huge international success story – here are some of the ways that they achieved that…
Wherever you are in the world, when you see those golden arches you know what you are going to get. People trust brands and familiarity, and this is clearly a successful strategy for McDonalds. They do have some regional variations that cater to local tastes, but by going into a McDonalds wherever you are in the world, you know what you are getting.
Promotions – McDonalds are great at running promotions that have customers coming back again and again. The Monopoly promotion meant that customers could collect sets of the Monopoly streets to win prizes, which meant people would return again and again to try to increase their chance of winning.
Move with the Times – As consumers have gained more awareness of healthy lifestyles and food choices, McDonalds recognised this. By introducing nutritional information to their menus and adding a range of healthy options they showed that they can move with the times and respond to customer needs.
SMEs will continue the recent trend of shifting their marketing and advertising budgets to the digital environment, performance-based platforms and customer retention solutions over the next five years, according to a new BIA / Kelsey report. This will mean new opportunities for businesses or suppliers that work or offer their services to this type of company. Continue reading 70% of the global budget of SMEs will go to Digital Marketing →
Most advertisers understand that keyword research for search campaigns, analysis of web records and the use of social media are great tools that we have available to know the wishes of customers.
When the tools are used correctly, the process reaches a better classification of the relevant keywords from a search perspective and, in general, creative marketing that connects directly to the consumers of other media, such as TV. or the printed media, among others. Continue reading Smart marketing, the secret ingredient for the success of our strategy →
After several years of cuts, B2B marketing leaders are increasing their budgets by 6.7% in the technology sector, according to the latest Forrester Research report. Continue reading The marketing budgets of B2B companies will increase up to 6.7% →
According to a Pew Research Center report, 96% of consumers consult different platforms per day to see the news although 75% of American adults use more traditional media and 44% do so through one or more platforms digital. Continue reading Digital news platforms remain important for marketing departments →
A recent study developed for the company google by the consultant Harris Interactive concludes that advertising based on internet videos generates more impact than television ads. In this way, Google makes evident the importance of the internet medium and advertising based on formats and media. Continue reading Online videos generate more impact than television ads →
The incentive is directly related to the purchase motivation systems in Email Marketing, since one of the main motivators that move the ACTION to the recipients of the email is the incentive. The approach may be different depending on the objective of the campaign that normally it is given by two great courses to follow, the loyalty or the recruitment. Without forgetting obviously the virality that applies to both approaches. But the fundamental objective is the fact of the Newtonian principle of action-reaction. Continue reading Email Marketing Incentive, yes or yes →
Marketing evolves along with technological advances and even more so with the constant innovations proposed by the Internet. Based on this, we must adapt the traditional concepts of the discipline to these new challenges; Of course, without leaving aside, much less forgetting them. Continue reading The new 4 P’s of Marketing →
Although it seems incredible, these abbreviations correspond to three words of special relevance nowadays, they are the combination of Social, Location & Mobile. An increasingly widespread practice, which defines a new era of social communication, where the use of smartphones predominates taking the social networks to the streets to shout from the rooftops: I am here, now and I have a weapon : my smartphone, what do you have for me? Continue reading SOLOMO, more than a fashion term in the jargon of digital marketing →
The hyperconnectivity of consumers is causing the proliferation of techniques based on the social behavior of customers, adding a component of geolocation and an extra personalization. The potential of the combination SOLOMO (Social, Local and Mobile) is making brands rethink their strategy to get new customers and increase the loyalty of existing ones. Continue reading Social, Local and Mobile: The trident of the new era of Digital Marketing →