1 in 3 SMEs manage their own online marketing strategy.In plan “Juan Palomo, I cook, I it”.So YouGov survey collects conducted among 500 small businesses, which also indicates that these organizations also manage their communication strategy and have even created their website (39%).
The maximum that applies is that its budget for the communication area is zero, therefore turning to tools and solutions free or very low cost.This practice also leads to 15% to use free email marketing services, or calls via messaging and online, an option which is prepared by 26% of respondents. Continue reading 1 out of 3 SMEs manage their own online marketing strategy→
Getting a brand stand out and make a well in the minds of consumers is increasingly difficult.Customers are continually exposed to a multitude of impacts, lots of messages and proposals that are not able to assimilate.
The thing does not improve when, trying to escape the madding crowd refuge in his private environment, looking to enjoy a moment of leisure and relaxation.At that time the bombing continues, whether in the form of pre-roll as may be the case of YouTube, or native advertising in their own social profiles. Continue reading The importance and great power of brand ambassadors→
What is most important when you want toconquer the market?On this point there areseveral theories.Some think that a good product could not besold if it had behind an enormous marketing effort, however good it may be.Some also argued that marketing can not work miraclesif there is a good product to sell.
The truth is that without a good product is difficult to get ranked among the best in the market.Consider, for example, in Apple products.What is it that made Apple were to become the brand it is today, after so many years that their products had become a sort of pariah in the world of new technologies?They re-signing Steve Jobs and this led the company on the path to create an innovative and disruptive product.And yes, they managed to create a whole story behind the product that made this call her our attention.
And once it is clear that a brand should always try to get have the best product segment, you have to take a reality: not always a product – much effort devoted to it – is the best of its market.What can be done then to make a difference?How to get the customer is genuinely happy with the service or product and prefer – even – on which in theory are superior?The answer may lie in how they treat the customer.The customer service can make the difference for a company when your product is not the best. Continue reading If the product is not the best, can the customer be the difference?→
Marketing agencies and advertising must be an integral part of the business, as customers consider.A well-oiled Swiss Army knife, although their functions sometimes can escape directly related to marketing and advertising.
As recorded by the study published by Domus and Harris Interactive, customers expect their agency is able to solve problems ranging from understanding your business goals (98%) and be perfectly aligned with them (90%) to provide solutions that they go beyond advertising and marketing themselves (60%), and even plantearles recommendations and ideas about new products or lines of business to increase profits (55%). Continue reading What are customers of marketing and advertising agencies expect?→
A brand community is an effective way to retain customers that allows to know them better and identify their interests and needs tool. These communities can also act as a meeting point between the company and its customers, which bridge the gap and strengthen the link.
To do this, the mark must raise a oriented strategy to reach their customers, plantearles the opportunity to become part of its exclusive community and exceed expectations. Thus a community of living and active brand, where all parties feel integrated and enjoy contributing be created.
Before jumping to propose actions, should stop to assess the degree of knowledge of the target audience and how to present the initiative and how the membership of the community can meet your needs. In this regard, the type design profiles, known as “persons” may contribute to the study of the client and the approach of an effective strategy. Continue reading The major challenges and key to foster a brand community→
Enter the Internet age effectively is not easy. To cope in the arena of online relationships you need to have some preparation, and develop a number of basic and essential skills.
Those companies wishing to capitalize on the advantages of internet, you must know the techniques necessary to implement their strategies. Here we describe the most important, drawn from the infographic of Formstack. Continue reading 7 skills that every online retailer should dominate→
The customer must be the center around which turn the company. It is important to consider your needs and interests when designing a sales strategy, creating a new product, planning the marketing campaign and, of course, enable the channels to allow access to it and promote direct communication and fluid.
Small businesses have the advantage of their smaller size, allowing them a better response agility, adapting to changes and greater flexibility to adapt to their needs, and offering personalized service. Benefits must be used as differential values; some attributes that can be applied to improve the shopping experience: Continue reading SMEs are willing to pay more attention to its customers and small details→
In the world of entrepreneurs, getting to reach consumers is a crucial element. Seduce the market, making everyone talk about the product or company and push them all to become faithful consumers are key to turning what is a dream into a real business opportunity and successful elements. Therefore, many books, articles and spend time entrepreneurs understand how can a small business venture appear in the media, how to get positive coverage and how to make the mainstream media speak of one.
In addition, those responsible for viral startups dream of becoming, be the focus of what is important in the network and using four marketing gimmicks mutate into the great stars of the moment. To advertise themselves is crucial for highlighting and therefore decide startups money and effort into marketing. But the truth is that it is not gold that glitters and companies also have to keep in mind that all these efforts have a flip side that can have an impact that is not expected.
Can marketing efforts have a negative scope at work startups are doing to make themselves known? It can happen. In fact, a lot of effort in marketing can put a small company in jeopardy if ignores the power of what you are doing may develop. Nobody would think of riding a thoroughbred horse if in fact all he knows is cycling. Nobody would occur should do a marketing campaign with multinational scope if it’s a startup. Continue reading Fatal Errors in marketing strategy that can kill a startup→
In a company committed to online business, lead generation is a very important activity and can have a enrobe impact on the income statement depending on how you perform. First we must determine what the objective pursued, usually one of these 3:
– Lead generation for direct sales (usually contacts with propensity to buy).
– Lead generation for critical mass intended to send newsletters and other communications.
When I make a broad look around me I realize that many professionals may be potential entrepreneurs. The reasons may be many-colored: a great idea suddenly reflections collected from more peaceable way, be unemployed and need to energize your situation or simply because you always had this vocation.
They all have one thing in common: the difficulties we’re going to find as first–time entrepreneurs that they are going to test and we face it as such will tip the balance between an idea that was in that or jump to build a business in which we will place all our hopes. Continue reading The reasons for not crystallize ideas on business→
