Five arguments to show that email is still a powerful marketing tool

Despite being one of the most ancient and trite techniques that exist, email marketing is not only not dead, but despite the passing time, is still a powerful tool able to report great results and high effectiveness.

Despite the proliferation of other channels, disciplines and marketing strategies, the moment of truth, the email continues to hold a privileged place to bring brand messages to customers and consumers. And no shortage of arguments for it…

The e-mail marketing records conversion rates higher than the average of other digital strategies

According to the latest study picks Adestra, on average, companies attribute 23% of its sales to e-mail marketing, 5% more than the previous year (18%).Also, 24% of the companies referred to 30% of its sales to e-mail marketing, 12% more than two years (18%) does. Continue reading Five arguments to show that email is still a powerful marketing tool

Why leaders with more confidence use humor?

Speaking of leadership styles is mandatory when analyzed how to guide a team. We could say that every leader has his, but of course, you can find categories. The leader has the fundamental task to identify and mark the path to the goal, and get the whole team travels on the same performing the necessary tasks with high performance.

Obsessed with the goal can be harmful, because it will always be set incorrectly; it may be unattainable or too conservative. Goal setting no longer a tool for high performance, and should not become an end in itself. Today we will talk about another tool when exercising leadership: humor. Continue reading Why leaders with more confidence use humor?

Goal Seeking a low cost marketing

The marketing success depends not only on the amount of investment we make, it is something we will not discuss and the proof is the large amounts of resources invested in advertising campaigns, promotions, products, distribution channels that were real failures. So this opens the door to think that we can achieve our business goals without large budgets, with low cost marketing.

We’ll discuss low cost marketing as marketing that where economic resources are low and are not a priority (not important) to achieve the intended objectives. The maximum application of low cost marketing budget is 0 and achievement of results (not get these give way to another type of marketing, bad sizing). Continue reading Goal Seeking a low cost marketing

mCommerce, reality or future?

Studies show that consumption habits and ways of buying of consumers are changing. In recent years, has increased the time spent to be connected to the Internet and the use made of the different devices through which they are connected is totally different because the use of mobile devices is growing and occurs in virtually all user activities (work, sleep, eat, etc).

The media sector pay also has had to change to accommodate this demand. Studies show we headed to a scenario where most purchases are made through e-commerce, according to the study by the National Observatory of Telecommunications, it is expected that in 2015 33% of Spaniards make their purchases on-line. Continue reading mCommerce, reality or future?

Finding the Right Timeshare for Your Needs

There are many different factors to consider when choosing a timeshare. These might include how frequently you go on holiday and where and when, as well as whether you have any additional needs and requirements. Before making your decision you should also think about whether your holiday habits may change in the future.

Before purchasing a timeshare, carry out some research about timeshares and the area you are considering investing in. The Timeshare Association (TATOC) can offer help and advice.

Finding the Right Timeshare for Your Needs

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Retired Couples or Those with No Children

Retired couples or those with no children typically have the luxury of greater flexibility. They are rarely tied to buying a week outside of school term time and as such can often take advantage of some cheaper deals. Buying timeshare holiday weeks outside of peak times can enable people to make considerable savings. Timeshare owners can also benefit from bonus weeks, late breaks and extra holidays — all fantastic value and which would otherwise cost considerably more. 

Young Couples and Single Travellers

There are plenty of options available for young couples. Research carried out by Bournemouth University and commissioned by the Resort Development Association suggested ways to make timeshares more attractive to Generation X.

Young couples or single travellers may have the advantage of flexibility and be able to go away during off-peak periods. Not only does this give them more choice, but it can work out a lot cheaper. However, they should consider how their holiday needs might change in the near future. Timeshares are typically taken on for a number of years, so before taking the plunge they may like to think about the timing of the timeshare week as well as the location. It is sensible to choose a timeshare that will continue to be suitable as the family unit grows. Of course, it is possible to swap weeks and locations using various swap schemes. Alternatively, timeshare points can work very well as a low-cost entry to the scheme and can be increased as and when necessary.

If timeshare owners find that their needs change and their timeshare is no longer convenient, they may think about selling their investment.

Families

For those with children in school, it is important to own a week outside of school term time. Timesharing can be really good value when compared to other types of holidays. Owners may be required to pay an additional initial premium to own a peak week, but annual costs are usually the same as for those owning off season weeks. After the first year, the timeshare holiday will prove even better value. In addition, selling or exchanging the timeshare will be easy given that peak weeks are highly desirable.

Owning a floating week may not work quite so well unless they definitely cover peak times (Gold Holiday or Platinum floating weeks) and owners are prepared to book well in advance to ensure the availability of a week in the school holidays.

Timeshare points can also work well, especially for those who are looking for more choice and flexibility or have older children.

You may even decide that you’d rather find a convenient spot either here or abroad and invest your money into building your own property to rent out or holiday in.  Be sure to contact local land registry’s and a surveyor and relevant architect before committing.  Then once you have an agreed place, find the right equipment, Timber frame construction company qtfhomes have easy to assemble wooden frames to help with your dream build investment.

Consult consumers up to 12 different sources before saying to buy

The journey that travels consumers during the purchase process is increasingly complex. The number of sources, as well as devices and places involved has increased significantly in recent years.

As recorded by the study of Google and Inmar, in 2010, users up to 5 different sources consulted before buying. In just three years, that number has increased to 12.

In this search process, mobile devices have achieved unprecedented prominence, increasing 40% year after year. Last year, 52% of shoppers used their mobile device to their Christmas shopping; 40% of purchases registered Black Friday was recorded in these smart terminals. Continue reading Consult consumers up to 12 different sources before saying to buy

Word of mouth becomes the best influence on the purchase decision female audience

The current market trends have led to brands and companies to seek new avenues of communication with their customers. Trnd, he has conducted a study with a sample of 2,680 women to meet the communication channels most used when choosing particular brand or product.

The study results support the importance of the recommendations in the habit of buying, word of mouth among customers and potential consumers, through their views influence the purchase of the people around them. Over 98% of respondents claim that in the past year have recommended a product, service or company someone around them; 92.3% of women have chosen a company or brand to have heard or read a good experience of another person, and 85.8% of them have shared information about a brand on the Internet, blogs or social networks. Continue reading Word of mouth becomes the best influence on the purchase decision female audience

Fatal Errors in marketing strategy that can kill a startup

In the world of entrepreneurs, getting to reach consumers is a crucial element. Seduce the market, making everyone talk about the product or company and push them all to become faithful consumers are key to turning what is a dream into a real business opportunity and successful elements. Therefore, many books, articles and spend time entrepreneurs understand how can a small business venture appear in the media, how to get positive coverage and how to make the mainstream media speak of one.

In addition, those responsible for viral startups dream of becoming, be the focus of what is important in the network and using four marketing gimmicks mutate into the great stars of the moment. To advertise themselves is crucial for highlighting and therefore decide startups money and effort into marketing. But the truth is that it is not gold that glitters and companies also have to keep in mind that all these efforts have a flip side that can have an impact that is not expected.

Can marketing efforts have a negative scope at work startups are doing to make themselves known? It can happen. In fact, a lot of effort in marketing can put a small company in jeopardy if ignores the power of what you are doing may develop. Nobody would think of riding a thoroughbred horse if in fact all he knows is cycling. Nobody would occur should do a marketing campaign with multinational scope if it’s a startup. Continue reading Fatal Errors in marketing strategy that can kill a startup

Nutrition Tips for Cancer Patients

Common symptoms of cancer therapy include fatigue, bloating, nausea, constipation and the severe loss of appetite. People may experience these issues if they are currently undergoing cancer therapy. However, it is possible to suffer from such symptoms even after therapy and during the recovery process. Knowing how to deal with such problems has a lot to do with re-building your immune system.

Nutrition Tips for Cancer Patients

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Eat Less Dairy – For now!

An unusual side effect to cancer treatments is the temporary presence of lactose intolerance which can be a problem for the dairy lovers out there. These gastrointestinal symptoms associated with lactose intolerant can be steadied and reduced by consuming less dairy products such as milk and cheese.

Try Some Ginger

According to Health Monitor, ginger is one of the best things you can take to reduce the effects of nausea caused by chemotherapy. Now, that doesn’t mean you have to waffle a large amount all at once. Simply take a ginger supplement or add a small amount to your cup of tea.

Drink Plenty of Water

No matter if you are a cancer patient or not, dehydration is going to cause symptoms such as fatigue, nausea and even vomiting. You need to make sure that you have taken enough water to keep your energy levels high and your body hydrated.

Meats and Fish

If your white blood cell count is particularly low, remember to eat plenty of meat and fish for protein and iron. According to the American Cancer Society, it is incredibly important, as always, to ensure that all meats, fish and poultry are properly cooked. They even advise that you check the temperature of your food with a food thermometer.

Berries and Fruit

Certain types of fruit such as melons, pears and mangos, contain quite a large amount of fructose. This can cause some minor discomfort, so it is advised to keep these to a minimum and choose fruits with less fructose in them. The types of fruits include plums, berries, bananas and peaches.

Nuts

Surprisingly, nuts are full of different nutrients. They are easy to snack on and can immediately take the place of your favourite salty treats such as crisps. Mix a bowl of your favourite nuts with a few berries for more flavour. Nuts contain vitamins and calcium, amongst many others.

If you are a cancer patient, it is extremely important to do anything you can to rebuild your immune system. Seek professional advice from your doctor or dietician to ensure you are eating the right foods. You may want to also ask your doctor about any clinical cancer trails taking place in your area. These are often testing new revolutionary cancer treatments that may help to replenish your immune system.

Clinical Research Associates are determined to find a cure for cancer, many of these professionals are supplied by companies such as gandlscientific.com, who ensures that each member of staff provided is skilled, experienced and determined to help cancer patients like you.

How to Legally Market your New Medical Device in the US

If you have come up with a great idea for a new medical device, or perhaps you already have the device ready to go, you’re going to need to know how to market it legally in the US. This involves making sure that your device is both safe and effective for human use. The Food and Drug Administration, otherwise known as the FDA, are responsible for ensuring that approved devices such as medical tools, instruments, drugs etc. are all 100% safe and effective for human or animal use. This involves preparing and submitting a 510(k) clearance. Continue reading How to Legally Market your New Medical Device in the US