Mobile traffic increases, but not the percentage of sales recorded through these devices. Undeniably it admits that mobile commerce advances, although still a very slow pace.
According to the study by ShopVisible, during the first half of the year, more than a third of those registered by the remnants visits came from these intelligent terminals, both smartphones and tablets; however, these visits resulted in sales at a lower percentage than expected. Continue reading Consumers are still reluctant to buy from their mobile →
The journey that travels consumers during the purchase process is increasingly complex. The number of sources, as well as devices and places involved has increased significantly in recent years.
As recorded by the study of Google and Inmar, in 2010, users up to 5 different sources consulted before buying. In just three years, that number has increased to 12.
In this search process, mobile devices have achieved unprecedented prominence, increasing 40% year after year. Last year, 52% of shoppers used their mobile device to their Christmas shopping; 40% of purchases registered Black Friday was recorded in these smart terminals. Continue reading Consult consumers up to 12 different sources before saying to buy →
Loyalty to a brand is one of the intangibles that companies seeking to develop among its customer base. A loyal consumer to a brand prefers over others, maintains a relationship with a special with her look (not the same as it relates to the brand in question with its competitors) and becomes a sort of ambassador the same. But getting a consumer loyalty is not a simple job and requires a strong investment in work by the brand that seeks it, but what to do to get loyal customers to a brand? Continue reading If there are rewards, women are the most loyal consumers of brands →