On many occasions we have meditated and reflected on the best business name we could give to our own business, company or brand. All this is clear, bearing in mind that brands and commercial names play an important role when it comes to impact and remain in the minds of consumers.
However, despite the fact that the most popular brands are those that are most recognizable and familiar, their origins hide disparate stories that resulted in their own business names. Continue reading 30 brands and trade names and the origin→
“To know each other to give more: First Personal Encounter Branding & Neuromarketing” is successfully celebrated and welcomes more than 200 people in Saide Carlos III cinemas in Pamplona to talk about ideas and experiences to fully develop personal potential and consumer knowledge, in a context as changing as the current one.
The day began with the welcome of Mr. Miguel Sanz, President of the Government of Navarra, who has observed that the tendency to consider oneself a brand is a phenomenon that grows with the consideration of personal talent. “The treasure of our society lies in talent: people should not hide in the anonymity of the organization,” he stressed. Sanz has recognized that in politics, Personal Branding has great relevance and that campaigns that revolve around people are often more effective because sometimes the initials are contaminated. Continue reading Personal Branding and Neuromarketing, keys in the era 3.0→
The General Management of the Business of Pay TV of PRISA TV has carried out a restructuring of the Marketing and Commercial areas, with the aim of establishing a clearly customer-oriented organization and optimizing the commercial management. The new structure of the General Directorate has been organized into three large areas. Continue reading PRISA TV restructures the Marketing and Commercial areas→
The digital world increasingly reflects the real world. This is what we can see when we look at the list of the 50 most visited Internet companies in the United Kingdom, developed by Nielsen and UKOM. Thus, we see that the dot com that we found in 2004 as being Freeserve or Lycos have abandoned it, to make room for Tesco or Marks & Spencer. Continue reading The ‘social enterprises’ conquer the ranking of the 50 best internet brands in the UK→
Given the rise of social networks and technological innovation around the internet, financial institutions are launching initiatives with the aim of attracting and increasing the loyalty of more clients, and making their value chain more efficient.
It was expected. As anticipated, Apple has not been slow to react to implement all kinds of strategies and actions in order to counteract the effects of the reputation crisis that is facing the technical problems of your new iPhone.
Experts in marketing and advertising consider “an error to suppress advertising in times of crisis”, as with this, factors such as the memory of the brand decreases considerably and as a consequence also the number of habitual and sporadic consumers, in addition to making it impossible to capture of new buyers and consumers. Continue reading Experts agree that suppressing advertising in times of crisis is a mistake→
The first day of the Innoweek that has been held at Arena has analyzed, from the hand of José Antonio Ortega, from PricewaterhouseCoopers, and Kika Samblás, from Grupo Consultores, the opportunities of the brands in the new advertising environment. Continue reading Advertising strategies for a new communication model→
The salary range of executives and executives is always an interesting fact for different reasons. In the first place, because it serves as an orientation information depending on the sector and functional area and on the other because it has become a fundamental indicator for professionals in full development of their career. Continue reading How much does a Marketing Director charge?→
