The General Management of the Business of Pay TV of PRISA TV has carried out a restructuring of the Marketing and Commercial areas, with the aim of establishing a clearly customer-oriented organization and optimizing the commercial management. The new structure of the General Directorate has been organized into three large areas. Continue reading PRISA TV restructures the Marketing and Commercial areas →

The digital world increasingly reflects the real world. This is what we can see when we look at the list of the 50 most visited Internet companies in the United Kingdom, developed by Nielsen and UKOM. Thus, we see that the dot com that we found in 2004 as being Freeserve or Lycos have abandoned it, to make room for Tesco or Marks & Spencer. Continue reading The ‘social enterprises’ conquer the ranking of the 50 best internet brands in the UK →

Given the rise of social networks and technological innovation around the internet, financial institutions are launching initiatives with the aim of attracting and increasing the loyalty of more clients, and making their value chain more efficient.

Private banking, in which personal counseling and customer relations are particularly important, is one of the segments of the financial services market that can benefit the most from the implementation of new practices based on digital technology and networks. social. Continue reading Social networks are transforming the relationship between banks and their customers →

It was expected. As anticipated, Apple has not been slow to react to implement all kinds of strategies and actions in order to counteract the effects of the reputation crisis that is facing the technical problems of your new iPhone.

Especially considering the number of detractors and means that try to sink even more in the wound of a wound that seems infected and from which Apple could take time to heal. Continue reading Apple counterattacks to counter its reputation crisis with a new strategy of comparative advertising →

Experts in marketing and advertising consider “an error to suppress advertising in times of crisis”, as with this, factors such as the memory of the brand decreases considerably and as a consequence also the number of habitual and sporadic consumers, in addition to making it impossible to capture of new buyers and consumers. Continue reading Experts agree that suppressing advertising in times of crisis is a mistake →

The first day of the Innoweek that has been held at Arena has analyzed, from the hand of José Antonio Ortega, from PricewaterhouseCoopers, and Kika Samblás, from Grupo Consultores, the opportunities of the brands in the new advertising environment. Continue reading Advertising strategies for a new communication model →

The salary range of executives and executives is always an interesting fact for different reasons. In the first place, because it serves as an orientation information depending on the sector and functional area and on the other because it has become a fundamental indicator for professionals in full development of their career. Continue reading How much does a Marketing Director charge? →

More than 300 directors and managers of marketing and communication have answered a questionnaire developed by More Quota in which it is sought to know what is the opinion of advertisers with respect to advertising marketing. The study is entitled “Do the media sell advertising well? Continue reading Marketing and communication managers value creativity and ROI as the key factors for buying advertising →

The Director of Institutional Relations of Camerpyme of the Chamber of Commerce, Salvador Suárez, recommended on Tuesday to small and medium enterprises the creation of web pages for their businesses, as well as the use of blogs and social networks to promote their products. Continue reading Internet experts recommend SMEs to create websites, blogs and use social networks →

For entrepreneurs and SMEs, strategic alliances are a powerful marketing tool for their businesses and an excellent opportunity for collaboration to compete, since they always seek mutual benefit. Also known as Joint Ventures, it is an agreement between companies, in which they join forces to achieve a strategic objective that is common to them. Continue reading Strategic alliances: The Tool to Strengthen the Company →