‘Lovebrand’ or ‘lovemark’ is a marketing concept that aims to replace the traditional brand idea as we know it. The idea behind the concept is that the only thing that can keep a brand in time is ‘love’. Kevin Roberts, who developed the term, states that the secret lies in a balance between mystery, sensuality and intimacy. Continue reading How to turn your brand into a “lovebrand” through Social Media
Category Archives: Business
The main thing is to ask who is really listening
At a stage when technology is revolutionizing all walks of life, advertising is not left out of the need for change. Advertisers of the digital age have a challenge: to develop an effective communication strategy in a dynamic and changing environment, which includes more and more channels of communication and in which consumers have unprecedented power. In this context, advertising must find new ways to achieve its objectives, because both the exchange platforms and the way users behave have changed radically. Thus, technology is the new great ally of creativity, but not everyone knows how to tap into that potential. Continue reading The main thing is to ask who is really listening
What do we need to gain greater relevance and be more influential?
Influence is the goal we all pursue, to become a source of reference and that our actions have relevance.
To be influential, you first need to get authority, that your brand will gain relevance and positions you as a referent. Quality content influences the audience, prompts the purchase. If your results in online marketing have stalled, or you want to move to the next level, you need to create that kind of content that gets your audience to the action. Continue reading What do we need to gain greater relevance and be more influential?
Special: Marketing, technology, shopping and mobile trends
Does anyone imagine what our lives would be without mobile devices today? It is clear that although only 15 years ago we could live without them, today we could also survive their absence. However, the technological evolution during all this time undoubtedly has made us authentic dependents of this type of devices. Its emergence after the arrival of the most modern smartphones and tablets, has allowed us to improve many everyday aspects in our lives, but also have meant expanding the opportunities and horizons of many companies and businesses. Continue reading Special: Marketing, technology, shopping and mobile trends
Very soon McDonalds customers can make and pay your orders via mobile phone
Make fast food even faster in something can seem complicated, but McDonalds is working on it to provide more convenience to customers around the world. To convert to mobile your burger business.
The fast food giant is testing a new mobile payment application, currently only in a couple of locations in Utah and Texas to make and pay for orders via a smartphone. Continue reading Very soon McDonalds customers can make and pay your orders via mobile phone
Is it really a priority for retailers improve customer experience?
Although it may seem illogical, the answer is NO. Consumers and companies have differing views on what really matters when making purchasing decisions prospects. The main difference is that retailers do not assume the vital importance of customer experience.
The study data show diametrically opposed BloomReach between what customers expect differences and priorities of retailers. Customer care experience is essential. 31% of consumers is more willing to buy if the company provides a personalized shopping experience, as well as content and product recommendations tailored to your interests. However, only 2% of retailers considered important to provide your public, this customized experience, in order to increase the conversion. Continue reading Is it really a priority for retailers improve customer experience?
All business models and jobs of the future will be collaborative
For the new digital environment and market requirements, more and more companies with business models are created XXI century. With very collaborative models. Whether for projects with a fixed term, with the creation of various specialized equipment (and even virtual) profiles, the development of networking value and strategic partnerships necessary for growth. Continue reading All business models and jobs of the future will be collaborative
Consult consumers up to 12 different sources before saying to buy
The journey that travels consumers during the purchase process is increasingly complex. The number of sources, as well as devices and places involved has increased significantly in recent years.
As recorded by the study of Google and Inmar, in 2010, users up to 5 different sources consulted before buying. In just three years, that number has increased to 12.
In this search process, mobile devices have achieved unprecedented prominence, increasing 40% year after year. Last year, 52% of shoppers used their mobile device to their Christmas shopping; 40% of purchases registered Black Friday was recorded in these smart terminals. Continue reading Consult consumers up to 12 different sources before saying to buy
Empathize with the customer to innovate
One of the fundamentals of design thinking is to be able to abstract the product or service you want to focus innovary to explore the needs, expectations or feelings that it should be able to cover or generate customers.
In the methodology to projects using design thinking, this is what comprises the first phase called Empathize, which aims to understand the context and understand the needs and motivations of the user or customer. Continue reading Empathize with the customer to innovate
The planned crisis are fewer crises
We are ending the year 2015 and as every year-end, it is time to make reflections. If we look back, we find that in recent years has been taking a turnaround in our oriented to anticipate possible negative consequences of the same customs, we have lifestyle habits that tend to be healthier, try to eat better, exercise , have appropriate levels of light to take care of our eyes, ergonomic chairs to care for the position when we sit, we try to make periodic breaks to maintain our performance at the highest levels … we are fully aware that both personally and in the professional, prevention is much cheaper than cure. No doubt. Changing certain habits, which are not always easy, we can avoid trouble that often can be fatal. And we are willing to make this sacrifice involved us both time and money.
What surprises me greatly is that what we have so clear and we want for ourselves and our employees do not want for our company. In our company we do not prevent what might happen … we are not interested allocate a budget to invest in managing a possible crisis, which can have such devastating effects as the worst of diseases or industrial accidents, may make it stagger the foundations of it, that company that both cost us move forward and put into operation. Still a ridiculous number of companies have a crisis manual. Continue reading The planned crisis are fewer crises