Category Archives: Business

Business

What do we need to gain greater relevance and be more influential?

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Influence is the goal we all pursue, to become a source of reference and that our actions have relevance.

To be influential, you first need to get authority, that your brand will gain relevance and positions you as a referent. Quality content influences the audience, prompts the purchase. If your results in online marketing have stalled, or you want to move to the next level, you need to create that kind of content that gets your audience to the action. Continue reading What do we need to gain greater relevance and be more influential? →

Business

Special: Marketing, technology, shopping and mobile trends

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Does anyone imagine what our lives would be without mobile devices today? It is clear that although only 15 years ago we could live without them, today we could also survive their absence. However, the technological evolution during all this time undoubtedly has made us authentic dependents of this type of devices. Its emergence after the arrival of the most modern smartphones and tablets, has allowed us to improve many everyday aspects in our lives, but also have meant expanding the opportunities and horizons of many companies and businesses. Continue reading Special: Marketing, technology, shopping and mobile trends →

Business

Very soon McDonalds customers can make and pay your orders via mobile phone

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Make fast food even faster in something can seem complicated, but McDonalds is working on it to provide more convenience to customers around the world. To convert to mobile your burger business.

The fast food giant is testing a new mobile payment application, currently only in a couple of locations in Utah and Texas to make and pay for orders via a smartphone. Continue reading Very soon McDonalds customers can make and pay your orders via mobile phone →

Business

Is it really a priority for retailers improve customer experience?

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Although it may seem illogical, the answer is NO. Consumers and companies have differing views on what really matters when making purchasing decisions prospects. The main difference is that retailers do not assume the vital importance of customer experience.

The study data show diametrically opposed BloomReach between what customers expect differences and priorities of retailers. Customer care experience is essential. 31% of consumers is more willing to buy if the company provides a personalized shopping experience, as well as content and product recommendations tailored to your interests. However, only 2% of retailers considered important to provide your public, this customized experience, in order to increase the conversion. Continue reading Is it really a priority for retailers improve customer experience? →

Business

All business models and jobs of the future will be collaborative

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For the new digital environment and market requirements, more and more companies with business models are created XXI century. With very collaborative models. Whether for projects with a fixed term, with the creation of various specialized equipment (and even virtual) profiles, the development of networking value and strategic partnerships necessary for growth. Continue reading All business models and jobs of the future will be collaborative →

Business

Consult consumers up to 12 different sources before saying to buy

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The journey that travels consumers during the purchase process is increasingly complex. The number of sources, as well as devices and places involved has increased significantly in recent years.

As recorded by the study of Google and Inmar, in 2010, users up to 5 different sources consulted before buying. In just three years, that number has increased to 12.

In this search process, mobile devices have achieved unprecedented prominence, increasing 40% year after year. Last year, 52% of shoppers used their mobile device to their Christmas shopping; 40% of purchases registered Black Friday was recorded in these smart terminals. Continue reading Consult consumers up to 12 different sources before saying to buy →

Business

Empathize with the customer to innovate

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One of the fundamentals of design thinking is to be able to abstract the product or service you want to focus innovary to explore the needs, expectations or feelings that it should be able to cover or generate customers.

In the methodology to projects using design thinking, this is what comprises the first phase called Empathize, which aims to understand the context and understand the needs and motivations of the user or customer. Continue reading Empathize with the customer to innovate →

Business

The planned crisis are fewer crises

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We are ending the year 2015 and as every year-end, it is time to make reflections. If we look back, we find that in recent years has been taking a turnaround in our oriented to anticipate possible negative consequences of the same customs, we have lifestyle habits that tend to be healthier, try to eat better, exercise , have appropriate levels of light to take care of our eyes, ergonomic chairs to care for the position when we sit, we try to make periodic breaks to maintain our performance at the highest levels … we are fully aware that both personally and in the professional, prevention is much cheaper than cure. No doubt. Changing certain habits, which are not always easy, we can avoid trouble that often can be fatal. And we are willing to make this sacrifice involved us both time and money.

What surprises me greatly is that what we have so clear and we want for ourselves and our employees do not want for our company. In our company we do not prevent what might happen … we are not interested allocate a budget to invest in managing a possible crisis, which can have such devastating effects as the worst of diseases or industrial accidents, may make it stagger the foundations of it, that company that both cost us move forward and put into operation. Still a ridiculous number of companies have a crisis manual. Continue reading The planned crisis are fewer crises →

Business

Review of the consumer to the opinion of the brands

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In the Internet world, a very important thing has changed. Everyone has opinions, as always happened, but now everyone can express and can make reaching others. The network has made that comment out the immediate circle of acquaintances and or already is not only limited to just the privileged few who had entered the circuit of the media and pundits. Today everyone can express what they think and to communicate it to others.

And in this new order of things one of the areas that have been most affected is consumption. Consumers are not only transmitted to their immediate environment what they think about the products and brands they buy, but now up to the network and marked with these views purchasing decisions of others. From the hotel you want to book for holidays to the laptop you want to buy for work, buying decisions are increasingly marked by notes that other consumers give these products and for the opinions they generate on them. Continue reading Review of the consumer to the opinion of the brands →

Business

As reactivate your business model when suffering signs of wear

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These things do not usually happen at once, but if there is a day when we received a “hard truth” we cannot let go. You realize that your benefits have been reduced in a significant%, the low number of customers, your market share drops and notes as you go inserting patches that do not lead anywhere. Basically, business survival is at stake and do not know where the blows come.

When this happens, marginalizing startups, we can find 3 levels to qualify and quantify the problem regarding the malfunction of business:

1- Mismanagement: At this point there is not much to explain, still being in the right business model but that simply are not playing your cards right.

2- Do not be able to adapt to new industry trends surface: perhaps no introduction of new products, not digitize any part of the business … .in order, you have to make substantial changes but do not require “full surgery.”

3- You have left to connect with a real market: here already required to redevelop a new business model because your value proposition has stopped working. Continue reading As reactivate your business model when suffering signs of wear →