As we know, today it is no longer enough for brands to offer a good product or make a large investment in advertising campaigns to ensure the success of our product or our brand, it takes much more.
Customers do not want to know that the brand is willing to spend a large amount of money on advertising spots that do not allow them to interact with the brand, they want to have a closer experience with the brand. Continue reading Newsletters: Loyalty to your customers
Fifteen years ago JK Rowling launched the first volume of a saga that has hooked millions of readers around the world. Since then, seven books and eight films have been published, tons of merchandise have been sold and a theme park has been created that recreates this universe of magic. A phenomenon that has surpassed limits even for its creators. Continue reading Harry Potter and the secrets of Transmedia Marketing
You already have presence in social networks, but your actions in it are reduced to the odd occasional publication on your Facebook wall and your corresponding reply on Twitter … little else. You have an acceptable number of followers, but you do not know them, nor do they seem to feel very identified with your brand; In addition, its activity rate leaves much to be desired. Continue reading Keys to achieve Engagement in social networks
A few days ago, watching a Vodafone video in a humorous way, I thought about the vertiginous career of technology and how, through its influence, new habits and behaviors are generated in the user.
Not only have we left behind the vinyl record, the cassette or the video that gave us hours of cinema on demand in front of the television, but we have moved on to a more active participation that takes us from the sofa to the TDT, to tweeting with friends or to post something on Facebook. Continue reading The digital distance between companies and customers
Tristán Elósegui, Director of online, social media and web analytics at iCrossing LATAM, advances the keys to making a social media strategy profitable
The expert has argued that “companies that think that social media is not effective, is because they can not measure the return on investment.” Continue reading A Social Media strategy triumphs when ROI goes beyond sales
Blogs have become a great source of reference information for consumers, a large part of which states that after visiting them, their content has greatly influenced their decision to purchase or not a product. It seems that this influence also grows exponentially among the younger population. Continue reading Blogs continue to have a strong influence on purchasing decisions
It seems incredible that, at this point, there are still companies that are not aware of the potential of Social Media or, moreover, that there are companies that, even knowing the possibilities it offers, do not want to take advantage of them for one reason or another. Continue reading If you think social media is expensive, try a reputation crisis
Recently, the company Affilinet analyzed the main challenges facing brands today, and presents the most effective tools so that they can continue to develop their business, expanding audiences and generating more sales. What is a brand? What are the keys for a brand to survive and position itself in such a changing market? Continue reading The Online Experience, decisive in the perception of the client about a brand or product
There is a lot to know about the mobile Internet industry, for example, that this industry in reached a turnover of 157,000 million euros in 2011, and that consumers have used this channel to purchase products, previously consulted on the Internet, which represent 38 billion in consumption.
However, the main intention of this post is to convince you of only one thing, and that is that you start thinking about the following options for your business: making a mobile website for the different mobile devices or adapting it to the requirements of those devices through of responsive or responsive web design, that you start placing ads for mobile devices or better yet that you make a mobile application for your users and potential customers. Continue reading Mobile Internet users and their consumption habits: What you should know
Within the development of content marketing, there is a fundamental point that many people do not give the importance they should, since it is the starting point of our strategy. We are referring, of course, to the curation of content. Continue reading Content healing, more important than it seems
