SMBs may not have the same resources as large corporations, but that does not mean that they do not give importance to digital marketing. And as the cost of digital marketing tools drops, SMBs are slowly incorporating them into their marketing mix, according to a survey of digital marketing managers in the US. In March 2013 by the marketing software company Vocus and Inc. Magazine. Continue reading SMEs concentrate their digital efforts on the use of web pages and social networks →

Social networks do stand on Google. It is a fact, the social mentions help to get relevance of face to the search engines, and not little. According to research conducted by SearchMetrics, social networks constitute 7 of the 10 factors that most influence SEO. 

To reach this conclusion, the company has analyzed 300,000 urls that appear in the main search results for 10,000 highly demanded keywords; Along with millions of links, tweets and interactions in social networks.

Its report gathers the characteristics that have in common the pages better positioned, and in what they differ with respect to those that occupy positions more relegated in the table. Thus, the company ranks among 4 components, and values the weight of each factor facing Google: Continue reading Social networks are now one of the main factors SEO →

If tomorrow we meet with some common friend and leave us having a conversation, it is likely that we began to know each other through a conversation. After a while, the chances that the relationship ended in friendship would most likely depend on our ability to show ourselves as we are and the common interests or hobbies we encountered in those first few minutes.

In Social Media does not work the same

If you are in Social Media with a personal profile, you can do what you want and start as you want, but if your presence in social networks has a commercial or professional purpose, you should start the other way.

For a professional presence in social networks, you should not use the strategy of “opening profiles and, on the go, learning” (i.e. non-strategy). The explanation is that the process of “friendship” between follower and company is quite different in social networks. Continue reading Why in Social Media you have to start relationships backwards? →

Social networks did not emerge as a sales tool, nor were they even business-oriented. They were conceived as a channel of communication fast, effective and that involved no more costs than that of the internet connection. Its success was such that users started to create their profiles and began to use them to stay in touch with friends and acquaintances, as well as a way to meet people. Continue reading Companies and brands need to change their mindset with their social media marketing strategies →

Talks around brands and companies are increasing on Twitter, and users who mention those brands on Twitter are seeing their voice amplified. Social networks are a good place for positive public relations, but we also know that the speed with which bad news runs is like a summer fire. Continue reading Slowly the mention of brands in social networks are coming on the positive side →

Customer service through social networks remains a real headache for both brands as customers. On the one hand, the marks are still not prepared to meet this challenge, something that frustrates customers.

Given the difficulties to contact their brand through Social Media, customers choose to use the usual channels. EDigital Research study reflects that 92% of customers in UK opt for email to transmit your request to companies; in fact it was the last method chosen by 58% of respondents.Meanwhile, 71% use traditional phone, so it did 31% in the last time. Only 11% of consumers expect to receive customer service through social networks. Continue reading Only 11% of consumers expect to receive customer support on social networks →

Measure the ROI on social networks is a highly complex task. Undoubtedly, one of the major challenges marketers face every day. The study by Ad Age and RBC Capital Markets has analyzed this area, noting that Google is positioned as the social network that gets the best ROI.

According to the assessment of the 1,200 respondents who participated in the study, Google got a score of 2.1 out of 6, with 1 being the most important. Closely followed by Facebook with 2.22 points, while Twitter took bronze with 3.04 Linkedin and had to settle with 3.38 points. Continue reading 90% of companies considered to have improved their ROI in social media →

Continue reading Guide to good practices in social media for nightlife sector →

Companies are already aware of the need to develop your online presence effectively. Therefore they pose a strategy of Social Media; a task that is not free of doubts and insecurities. These are some of the most important issues to consider:

What are you trying to achieve?

Having a goal is the main base before designing any action. You must be clear what is your goal in social networks. Since capture the attention of the target audience, to get more downloads of your ebook, to increase the number of budget requests. If you do not know what you want to get from your actions on social networks, it is as if you dedicate yourself to shoot into the air. Continue reading 10 questions you should ask yourself before starting your Social Media strategy →

Since its inception, the performance in social networks by manufacturers was reduced to sporadic performances in these media by marketers or communications. However, there was a clearly defined goal, not a strategy.At present, actions by manufacturers increased results orientation can be seen, indicating a greater maturity and professionalization of the sector. As it reflected in the Altimeter report “The State of Social Business 2013: The Maturing of Social Media into Social Business”. Continue reading The activity marks in Social Media denotes a greater maturity of the sector →