10 questions you should ask yourself before starting your Social Media strategy

Companies are already aware of the need to develop your online presence effectively. Therefore they pose a strategy of Social Media; a task that is not free of doubts and insecurities. These are some of the most important issues to consider:

What are you trying to achieve?

Having a goal is the main base before designing any action. You must be clear what is your goal in social networks. Since capture the attention of the target audience, to get more downloads of your ebook, to increase the number of budget requests. If you do not know what you want to get from your actions on social networks, it is as if you dedicate yourself to shoot into the air. Continue reading 10 questions you should ask yourself before starting your Social Media strategy

Quality is essential to make a difference by adding value to the rise of Marketing content

During the past year, especially, they have been publishing a multitude of information about the importance of Marketing Content, What is it ? What’s the use? How to carry out the appropriate strategies?

The consultancy eMarketer recently published study by Ascen2 and Research Underwiters; The study concluded that the creation and content marketing tactics were the most effective and also the most difficult to implement in Inbound Marketing strategy for companies to B2B B2C. Continue reading Quality is essential to make a difference by adding value to the rise of Marketing content

92% of companies in the Fortune 1000 bet on the mobile strategy

Data finally give us a break. Although currently only refer to companies increased revenues from the US, the latest survey of Syniverse attests that brands have understood the importance of having a defined mobile strategy which responds to an increasingly widespread tablets use and smartphones to stay connected, share stories on social networks or find the nearest store.

We talk about absolute majority: 92% of the companies of the Fortune 1000 mobile solutions considered an important part of your business. 82% plans to add mobile to their marketing department and 88% say they have already defined a mobile strategy for your business. Continue reading 92% of companies in the Fortune 1000 bet on the mobile strategy

The companies and brands are hooked to the more visual side of content marketing

Companies have grasped the potential of the images on social networking sites and it seems that your audience is thanking him. Only Instagram, one of the social networks most popular current photo, the engagement has grown 350% in the last year, according to Simply Measured.

Instagram active brands have grown over the previous year by 55% and it seems successful. More frequent publication and type of content they share has caused the engagement has grown 350%. No doubt good news and a vote of confidence for marketers often overlook new social networks uncertainly, not knowing whether your messages will be seen as spam sites where business opportunities are yet to be explored. Continue reading The companies and brands are hooked to the more visual side of content marketing

Xbox One versus PS4: The Ultimate Gaming Experience

The Xbox One and PlayStation 4 have had over two years to bed into the console gaming market, with Microsoft and Sony still pushing to get this new hardware generation off the ground in drastically different circumstances than last time around.

Both have sold millions of their gaming console but which one is better?
Xbox One versus PS4

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The question that gamers who have yet to commit to a particular next-gen console must ask is which machine offers the ultimate gaming experience?

Single Player & Exclusive Titles

Superfast internet connectivity has completely changed the way people play games, as well as altering designs and experiences to accommodate a massively connected audience of players across the world. There was a point at which a persistent internet connection was even going to be a requirement for the Xbox One to function, even during offline gameplay.

However, both Microsoft and Sony still accommodate single player experiences, especially in the sphere of indie gaming. Independent titles that still foster solo play are rife and rising in prominence, with some titles becoming hot exclusives as a result.

2015 will see the arrival of Limbo sequel Inside from small studio Playdead, which Microsoft has secured as an exclusive release for Xbox One.

Meanwhile Sony is a little more impressive when it comes to exclusive triple A games, with the next few months set to see the release of the latest Zombie Call of Duty game from the 80’s where you can shoot down zombies with weapons and if you’re lucky in a tank!  However, although driving a tank on a computer game is one thing there’s nothing better than real life tank driving, if you are looking for a real tank driving experience look no further than … https://www.armourgeddon.co.uk/tank-driving-experience.html.

Multiplayer & Cross Platform Experience

The Xbox One has an impressive online offering in the form of Xbox Live, with the subscription-based access to multiplayer portions of games ensuring that the service works as seamlessly as possible. Microsoft has also been delivering free games each month as part of the Games with Gold scheme to offer added value to customers. Sony’s PS4 has a similar service in the form of PSN, while the console itself is worth praising for its acceptance of the streaming community with full Twitch integration.

Cross-platform releases have been a little more controversial in this generation than the last, with lots of focus being put on the fact that the Xbox One’s slight hardware disadvantage means that some titles are not running as well as they do on the PS4.

Debates over frame rates and resolutions are raging online, but ultimately this is the kind of thing that boils down to other factors, such as which consoles your friends have purchased and whether or not you have your eye on a particular title that is exclusive only to the Xbox One or PS4. In the long run it is still unclear whether Sony or Microsoft will come out on top.

10 More Easy Ways to Give Your Kitchen a Facelift

Let’s look at some more easy ways to update your kitchen without going to the lengths of a complete kitchen refit.

10 More Easy Ways to Give Your Kitchen a Facelift

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Put up Open Shelves

Open shelves are great if you have some nice pieces that you want to display. They look great against a tiled wall or one painted in a bright contrast colour.

Mix in Living Room Furniture

Period kitchens always had at least one comfortable chair next to the fire. Adding a rug and a couple of comfy chairs can make the room seem really warm and inviting.

Details Matter

If you’re not replacing the whole kitchen, make sure that what you are replacing works hard to refresh the look. Don’t go for bland blinds for example – add something that makes a statement.

The Back Splash Needn’t Be Boring

And it needn’t be tiled either, though this example in Atlantic magazine shows that if you choose an unusual colour, tiles can look stunning.

One of the most effective treatments is a back splash in a contrast colour to the rest of the kitchen.

Don’t Be Afraid to Mix Styles

A butler sink and shaker-style cabinets can look great with a modern island, so don’t be afraid to mix up styles and periods – if it works, it works.

A New Floor Can Work Wonders

One potential investment to pull the whole thing together is new vinyl flooring, as available from sites like http://www.ukflooringdirect.co.uk/vinyl-flooring. It can add colour to a dark kitchen, lighten up a dark one, and give warmth to one that seems a little cold.

Experiment with Colour

Get some colour cards so that you can play about with different combinations – you may be surprised at what works together.

Kitchen Lighting Can Be Fun

So much kitchen lighting is functional but boring. Think about investing in a lamp or two that you can use to vary the mood.

Make Room for Something Seasonal

Include a wicker basket that you can fill with pine cones in autumn or evergreen foliage in winter, to add a natural dimension to the scheme.

Up Cycle Everything

Be as imaginative as you can. Look at the stuff you’ve got in your loft or your garage that you don’t use and use your ingenuity to turn it into useful objects for the kitchen.

The activity marks in Social Media denotes a greater maturity of the sector

Since its inception, the performance in social networks by manufacturers was reduced to sporadic performances in these media by marketers or communications. However, there was a clearly defined goal, not a strategy.At present, actions by manufacturers increased results orientation can be seen, indicating a greater maturity and professionalization of the sector. As it reflected in the Altimeter report “The State of Social Business 2013: The Maturing of Social Media into Social Business”. Continue reading The activity marks in Social Media denotes a greater maturity of the sector

The Real Life Superheroes

It is perhaps a sad sign of our times that we rarely hear good news through mainstream media. If you open a newspaper or watch the television news, you hear of yet another tragedy of war, a horrific accident or a financial struggle. Most of us feel helpless sitting in our homes and seeing the tragedies unfolding before our eyes. It is understandable then that good news stories of kindness, overcoming adversity and helping others that are shared online will often go viral. You have probably seen stories on social media that have been shared millions of times. They are often stories of regular people performing regular acts of kindness. We tend to cling on to these to restore our faith in humanity. Continue reading The Real Life Superheroes

The Digital Single Market and What it Means

A scheme in the pipeline from the EU Commission could mean major changes that would harmonise copyright rules and make digital services available on the same basis to everyone across Europe.

The Digital Single Market and What it Means

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The Digital Single Market (DSM) is being proposed by the European Union and contains a number of initiatives covering things like online security, access to services and even changes to tax and improved delivery systems to make online shopping services run more smoothly across the EU.

What’s It All About?

The EU already offers a free market for physical trade amongst its members. What these DSM proposals would do is to create a similar market for digital services and online selling so that these services can be used anywhere in the EU with very little restriction from national boundaries.

The idea is based around a broad three-pronged strategy, the first being to create improved access for consumers and businesses to digital goods and services right across Europe. The second to create the right conditions for a level playing field across digital networks. Thirdly to give maximum growth potential to Europe’s digital economy and help it compete on the world stage.

Within this the EU Commission has come up with a 16-point plan which will involve a review of a number of existing laws. This will include a review of media frameworks and telecoms rules and an investigation into online platforms. Any changes proposed for the latter will of course mean more work for businesses who offer software testing as they will have a major effect on almost all European businesses or web designers like Cardiff based Net Centics.

Breaking Down Boundaries

The DSM would aim down to remove barriers that currently, for example, prevent people from outside the UK accessing digital services like iPlayer. This will no doubt lead to increased demand for software testing services as applications will need to be changed to cope.

Whilst much of what’s proposed involves digital services, DSM aims to break down physical barriers too. The EU sees delivery costs as one of the main barriers to buying online, so the proposals also look at reviewing the role parcel delivery services across Europe.

It aims to streamline tax too, proposing a single VAT system to make it easier for businesses to sell across national boundaries and a single VAT threshold for new businesses looking to sell online.

It could save money too. The EU Commission estimates it could reduce costs by as much as €5 billion a year by 2017 if fully implemented. They estimate that the scheme could also contribute €415 billion a year to the EU economy and create as many as 3.8 million jobs.

Making government and other services easier to access is on the cards as well. The DSM proposals want to have standards across Europe for things like healthcare provision, energy and smart metering and transport, ensuring that these services work together and can be delivered smoothly across the EU.

Digital Marketing is just an extension of traditional marketing

Many see it as something very complicated to understand and oblivious to their business, but, however, it is “easier” than you think and also affects all businesses. For me, the Online Marketing is nothing more than a digital extension of traditional marketing. It is true that the Online Marketing has its own evolution and that is an area that like most traditional markets, but both are complementary, not substitutes (why I bet on “The Blended Marketing”). Want to see some examples of what I mean? Continue reading Digital Marketing is just an extension of traditional marketing