The metamorphosis of marketing, it’s time to tell good stories

In case you have not noticed, the marketing has changed: it has become a “new world” in a new general state of things. Consumers do not like outdated marketing methods have been pushing broadcast on television, radio, newspapers and magazines. Consumers are reacting more positively to those areas where they can be more involved and interacting way. Not only that, consumers are now deciding how they want to receive our marketing messages.

Consumers choose where they want to receive your messages

Computers, smart phones and tablets have become stiff competition for traditional communication channels. Consumers are much more mobile.Reach them in their chairs while watching their big screen TVs is no longer the best way to reach them. The reality is that the vast majority are up to date through their computers or mobile devices, where they can from being at the time of the news, connect to friends through social networks, search for products or information of interest, and actually everything what do you need.

In a world where consumers are addicted to being connected with everyone everywhere, we as business owners have to make adjustments in our marketing strategies. Continue reading The metamorphosis of marketing, it’s time to tell good stories

1 out of 3 SMEs manage their own online marketing strategy

1 in 3 SMEs manage their own online marketing strategy. In plan “Juan Palomo, I cook, I it”. So YouGov survey collects conducted among 500 small businesses, which also indicates that these organizations also manage their communication strategy and have even created their website (39%).

The maximum that applies is that its budget for the communication area is zero, therefore turning to tools and solutions free or very low cost. This practice also leads to 15% to use free email marketing services, or calls via messaging and online, an option which is prepared by 26% of respondents. Continue reading 1 out of 3 SMEs manage their own online marketing strategy

Will more sales with email marketing that are generated through social networks?

The roar that have generated social networks has not caused any other digital media in recent times. Generate brand awareness, engagement and favor a single two-way communication so far. But advocates of email marketing still think that the latter is more effective in attracting customers and generate new sales. When it comes to buying pure and simple, smart and strategic sending emails can be much more effective and generate many more sales.

Instead of going downhill, a recent study by the firm Custora, has revealed that the number of customers and generated sales through email marketing, has quadrupled in the past four years. Organic and paid search results remain highly effective for businesses. However, social networks like Facebook or Twitter are left far behind in these indices. The role of this type of media is clearly different and its role as a channel to boost sales is the least important of them all. Continue reading Will more sales with email marketing that are generated through social networks?

Being a locksmith

Locksmiths have some pretty unusual tales to tell when it comes to their emergency call outs. Let’s just say that it’s not always home owners needing to gain access to their property but also hotels with guests who have got themselves into a spot of bother with a pair of handcuffs! A locksmith should also make sure to check the ID of the person who is claiming they’ve locked themselves out. You never know, they may not actually live there! For more information on a locksmith in Belfast, visit http://www.belfastlocksmith247.co.uk/

Lockouts can happen at any time of the day and so a locksmith who does call outs would have to be on standby even in the dead of night. Some lockouts are quite straightforward and some totally bizarre. Normal jobs might include being sent by a landlord or maintenance company to break into an abandoned property and change the locks. Some rather more uncomfortable jobs might include breaking into the home of an elderly person who has not been seen for a while. Coming across a dead body is not something that you’ll likely forget in a hurry.

Being a locksmith

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Divorce lockouts can be very awkward and it’s difficult to be drawn into such a personal situation. A soon to be ex wife or husband would say they couldn’t get in, a locksmith may assist them and help change the locks. The husband might then also call with the same request! One story in the US tells of a husband who nailed the doors shut from the inside and climbed out of a window four stories up. In such a situation, it is likely all the doors would need to be replaced.

There are some deadbolts that malfunction so that they cannot then be opened with a key. Although the key still turns in the lock, it will not operate it. These call outs can be tricky and might take more than an hour removing the cylinder with power and hand tools so as not to damage the door. The lock itself will get destroyed in the process and will need replacing.

You are cordially invited to…

Having set the date for your big day, you will be eager to start inviting your guests. Before you begin posting out great big piles of save the date cards and invitations, take some time to think about how important this first step is for the lead up to your special event. Remember that your invitation is the first thing your guests will see and you will want it to be perfect. It will reflect your personalities and your hopes for the day.

If you have already decided on a colour scheme then you might wish to incorporate this into your invitations. This will set the tone nicely and will also be a chance for your guests to get an idea of the colours they can expect. This may help them decide on outfits and thus avoiding the potential embarrassment of clashing colours in the wedding photographs.

Knowing the time of year that you will be getting married means that you could incorporate the season into the colour scheme of your wedding. A Christmas wedding might reflect warm golds and reds whereas an Autumn celebration might choose oranges and greens. A summer wedding will normally be bright primary colours and a Spring event could use yellow.

You are cordially invited to

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Another decision will be whether to use shop bought, homemade or use professionally handmade wedding invitations. There are so many designs to choose from so this could well be the toughest decision to make. Shop bought may be cheaper but might not fit your specifications. Homemade will be a cheaper option but make sure you research your materials and put aside plenty of time so you don’t get stressed. Bespoke invitations that are made exactly as you want them are a very special touch and will be treasured by everyone who receives one. For more information visit https://www.looneylizardcreations.co.uk/handmade-invitations/.

Will your wedding be tradition or ultra modern, chic or funky? Your invitations should reflect what the style will be. The wording and information will reflect the style of the day. Invitations will most definitely need to be posted as an emailed invite will just not cut it in the world of wedding etiquette. Remember that invitations are often kept as family keepsakes and placed in photo albums and collections so your invitations are also an investment in family heritage.

You are cordially invited to2

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Take some time to decide what you both want from your upcoming nuptials. Discuss the theme, colours and effects of the time of year. Think about whether you are tradition or a bit more edgy and don’t forget to factor in some extra wedding budget for all the stamps you will need.

Guide to good practices in social media for nightlife sector

How to get customers to share their shopping experience on social networks? How to provide incentives to share my digital contents? How to sell more and better Internet? These are all common questions of any digital strategist and community manager. To answer these questions in the nightlife sector, has just published a complete and exclusive guide with more than 50 tips on how to make business skyrocket in social media.

Continue reading Guide to good practices in social media for nightlife sector

10 questions you should ask yourself before starting your Social Media strategy

Companies are already aware of the need to develop your online presence effectively. Therefore they pose a strategy of Social Media; a task that is not free of doubts and insecurities. These are some of the most important issues to consider:

What are you trying to achieve?

Having a goal is the main base before designing any action. You must be clear what is your goal in social networks. Since capture the attention of the target audience, to get more downloads of your ebook, to increase the number of budget requests. If you do not know what you want to get from your actions on social networks, it is as if you dedicate yourself to shoot into the air. Continue reading 10 questions you should ask yourself before starting your Social Media strategy

Quality is essential to make a difference by adding value to the rise of Marketing content

During the past year, especially, they have been publishing a multitude of information about the importance of Marketing Content, What is it ? What’s the use? How to carry out the appropriate strategies?

The consultancy eMarketer recently published study by Ascen2 and Research Underwiters; The study concluded that the creation and content marketing tactics were the most effective and also the most difficult to implement in Inbound Marketing strategy for companies to B2B B2C. Continue reading Quality is essential to make a difference by adding value to the rise of Marketing content