The growth that is occurring in the numbers of the mobile video audience is impressive. EMarketer expects that the number of users who will see video s on their smartphones will reach in the US. The 87 million, which is more than a quarter of the total population of the country. The use of tablets is also growing rapidly, and a larger screen and the comfort they offer make them something much more suitable for video consumption than smartphones. Continue reading Growth in mobile video audiences attracts advertiser investments →

There are a number of studies that show that companies that post more posts in their blogs and more content in general, generate more sales than those who do not.

I suppose if you are going to start from scratch, adding any type of content would be possible to improve the ability of the company to attract people looking to buy. The creation of content is one of the biggest obstacles for companies, which have also realized the potential profits they generate, so it is not surprising that the number of websites with tips on how to produce articles , Blogs, infographics, white papers, and that visual marketing has become so popular. Continue reading Online Marketing Strategy: SEO Vs. Content Marketing →

Everyone likes to find bargains on the Internet and it seems that today’s consumers are especially interested in looking for online bargains, not only but throughout the world. The US magazine for the e-commerce sector, Internet Retailer, recently released the results of a survey that found that 75% of consumers surveyed in the US Acknowledged that price was the main reason for their online purchases. On the other hand, Rakuten, the big Asian e-commerce website, surveyed 5,300 consumers from a dozen countries where it operates and showed that, globally, 61% of all respondents selected the price as the first decisive factor When buying online. Continue reading The use of discount terms in SEO strategy →

Today companies are launched to social networks just as they started to create a website. Some are a great success, others neither fu nor fa, and many have disappointing results. Thus we see lately recurring articles, with great success of hearing, on the few revenues in sales of the strategies in social networks.

It goes without saying that we could estimate more than 2 million businesses in without a website. No one has yet deceived them to do so. Sorry, I mean, no one has yet put forward a coherent concept that they can understand, and explained how to take advantage of a website and online marketing in general. Continue reading Why social media and online marketing sometimes do not work? →

Not long ago network operators and the same advertisers expressed their concern at the possibility that mobile advertising could annoy consumers. But the reality is already another and mobile advertising has become commonplace and accepted.

According to a new study by Mintel, 76% of US mobile internet users. Acknowledged seeing an ad on their devices in the last month. For those users between the ages of 18 and 24, the recall level of an ad is much higher, with 91%, and between the ages of 25 to 34, is 83%. This means that almost half the owners of a mobile phone remember to have seen mobile ads. Continue reading 76% of consumers have seen a mobile ad in the last month →

SEO (Search Engine Optimization) is necessary and very useful for digital marketing strategies. Organic positioning helps make visible a mark on the Internet, it is able to increase visits a website and catapult the content it generates.

SEO is so important that many marketers point above consider a strategy of SEM, because it is able to give visibility value and long term. It is for this reason that small businesses that do not have a large advertising budget, focusing on SEO, then apply other online strategies are recommended. Continue reading Google and Pinterest, lions asleep SEO →

More of the world’s population already has a smartphone, that inseparable device they use every day. 53% of them uses it as a primary resource for information. IMRG and Gemini indicate that 1 in 5 online purchases are done through mobile devices. Mobile traffic accounts for 30% of the total, a trend that will continue to grow, forcing manufacturers to adapt to new technologies, or suffer the consequences. Continue reading Mobile optimization remains a major challenge for brands →

So bluntly this statement sounds; but while a few years ago so that people would find our business or company it was enough to appear in the yellow pages and put a sign on the nearest road, now that sounds like the last century. Are the Yellow Pages? Does that still exist? Yes, shoes countless furniture of households, the pair used to light the fireplaces and summer barbecues rest of homes.

So these homes where now seeking the services, products or professionals who need? Does anyone still questions at home where are the yellow pages to find a plumber? At most someone will ask for the password or why wi-fi internet is so slow. Continue reading It is useless if no one can find you →

The roar that have generated social networks has not caused any other digital media in recent times. Generate brand awareness, engagement and favor a single two-way communication so far. But advocates of email marketing still think that the latter is more effective in attracting customers and generate new sales. When it comes to buying pure and simple, smart and strategic sending emails can be much more effective and generate many more sales.

Instead of going downhill, a recent study by the firm Custora, has revealed that the number of customers and generated sales through email marketing, has quadrupled in the past four years. Organic and paid search results remain highly effective for businesses. However, social networks like Facebook or Twitter are left far behind in these indices. The role of this type of media is clearly different and its role as a channel to boost sales is the least important of them all. Continue reading Will more sales with email marketing that are generated through social networks? →

During the past year, especially, they have been publishing a multitude of information about the importance of Marketing Content, What is it ? What’s the use? How to carry out the appropriate strategies?

The consultancy eMarketer recently published study by Ascen2 and Research Underwiters; The study concluded that the creation and content marketing tactics were the most effective and also the most difficult to implement in Inbound Marketing strategy for companies to B2B B2C. Continue reading Quality is essential to make a difference by adding value to the rise of Marketing content →