The Internet is becoming increasingly the escape route, not to say essential, for businesses that have lowered their turnover, people who have lost their jobs or university students who have no choice. And I do not mean to entertain surfing the net and uploading photos to Facebook, but making a more profitable use of this medium to even be able to live on it. Continue reading Why should you train in Digital Marketing? →

The vast majority of companies already have a content strategy. The Content Marketing Institute (CMI) indicates that 86% of B2C companies will continue to use it in 2017. They have learned well that content is king, and as such, they have it in mind in their Social Media strategy. However, it seems a bit complex to evaluate the taxes paid to this king, or at least the marks do not know how to do it.  Continue reading From ROI to Content Marketing Effectiveness →

Companies are spending an average of 12 percent of their budgets on content marketing, according to an Ad Age study conducted in late 2012 among 600 companies. One in five respondents said they were dedicating 19% or more of their budgets to content marketing, but another similar percentage was less than 2%. This result contrasts with a recent study by Econsultancy and Adobe that claimed content marketing as one of the digital priorities of companies for this year. Continue reading Content marketing reaches 12% of companies budgets →

Next you will read some reflections made by a person who has been working for many years in Social Media. From what I have learned from myself, perhaps you can learn something from me too. 

1. One of the tasks most entrusted to Community Managers is to convince users of how wonderful our brand is, or the possibilities offered by our services. There is a motto for my fruit of this learning: To convince others, it is necessary that you first be convinced yourself.  Continue reading 8 Interesting Reflections on Social Media →

Content Marketing tops the list of Social Media strategy priorities for many companies. The CMI (Content Marketing Institute) tells us that this year almost half of companies intend to increase their budget in this direction. Brands are confident that content marketing helps them reach out to the audience and get new customers and are right. Continue reading Essentials in content marketing strategy →

LSA SMEs take advantage of their CRMs (Customer Relationship Management Systems) for much more than the management of potential clients or their current database, as Scribe Software reveals in a study that has just been completed. Contact management is obviously the first function, with 94%, but not forgetting that 65% of the companies also use them for lead management, as well as 59% for both email marketing and forecasting campaigns Of sales. The results have led researchers to conclude that “the myth that SMEs are less sophisticated, or that they need fewer tools, is not true”. Continue reading 6 out of 10 SMEs use their CRMs for email marketing campaigns →

During 2012-2016,  the number of clicks recorded by users in mobile ads has increased significantly, so advertisers have decided to increase the budget for mobile advertising, according to Marin Software. Continue reading UK advertisers get big on mobile advertising →

80% of Internet users have a profile registered in a social network, an area where companies want to capture their audience. As a result, 3 out of 4 brands include social advertising within their marketing strategy, however 62% are not able to measure the effectiveness of such actions, according to Uberflip. Continue reading More than 60% of companies do not know how to measure the impact of their advertising on social networks →

Digital advertising continues to reinvent itself, looking for new formats, other ways of attracting attention to the public and getting the message inside. A clear example of this is the new “voice announcements”; A type of mobile advertising designed to convey the message verbally. Continue reading Mobile advertising “talking” →

At a time when 80% of peoples are connected to the Internet from their smartphone, turning the phone into a mass media and, therefore, a way to capture audience, about a quarter of advertisers consider The display the mobile advertising format of the future. Its versatility and ability to interact make it the most effective to reach the target audience, according to the report ‘Advertising trends in the mobile environment’. Continue reading A quarter of advertisers consider the display mobile advertising of the future →