Neuromarketing: Marketing and Science in the consumer’s mind

Even though many already be knowledgeable of what it does mean, we clarify that the neuromarketing refers to the application of different techniques associated with the neurosciences on the field of marketing, communication and advertising.

Summarizing these applications, the aim of neuromarketing is based primarily on work on behaviors, perceptions, sensations and emotions of consumers to improve techniques and strategies that will be submitted later or directed. That is, studying brain processes that explain the behavior and decisions of individuals.

All these aspects of consumer behavior are analyzed to solve different issues and scenarios common in the business world. Seduce and retaining customers, influence their purchasing decision, enhance incentives for greater advertising impact, etc … all learning from the relationship and causes of mind and behavior. Continue reading Neuromarketing: Marketing and Science in the consumer’s mind

Setting up a Pop up Shop in Ireland – a How to Guide

Pop-up shops can be seen in towns and cities around Ireland – and the world – especially during peak periods, such as the summer season and the weeks leading up to Christmas.

Setting up a Pop up Shop in Ireland - a How to Guide

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For consumers, these shops can offer a new and exciting experience, or just added convenience at busy times of the year, whilst for businesses, they are a lower-cost choice for makers, designers, artists and brands to sell and advertise their services and goods.

For companies or individuals considering a pop-up shop as a business option, there are things that should be considered to help optimise the chance of success and minimise risk factors.

The Right Location

The right space for the pop-up shop can be the make-or-break factor and there are a number of ways to find the best location. The first choice is to contact the local county council and discuss any potential retail spaces that might be on offer.

Councils will often be willing to consider genuine proposals as they would prefer not have commercial properties sitting empty in town or city centres.

Dún Laoghaire County Council, for example, was well known for setting up its own pop-up shop scheme. The aims of the initiative were to lower the visual impact caused by empty properties, as well as to increase footfall, provide lower cost space to be used by community organisations, local business and social enterprise, and to build publicity in the area.

Another possibility is to find a great space and then make a direct approach to the landlord.

Making the Most of Space

It is vital to make the most of the space that is chosen. This may mean making full use of in-house imagination or enlisting the services of Irish or Belfast shopfitting experts and specialists in designing pop-up shops such as RMC.

Rules and Regulations

People setting up pop-up shops must ensure that all regulations are complied with, these could be general laws or terms and conditions set by councils. More information about government business regulations can be found online.

In Dún Laoghaire, meanwhile, tenants must possess both contents and public liability insurance. They also have to demonstrate their appropriateness for a shop, as well as for the surrounding area, have some experience and not conflict with nearby retailers.

Customers demand a multichannel experience but businesses do not measure up

One of the main demands by users enjoy an experience is integrated across all channels. A desire that is not ready to be fulfilled, at least in the short term, as recorded for that purpose eMarketer report.

The positive note is that users themselves are aware of the need to ensure an integrated shopping experience. The survey conducted in June by Retail Systems Research between retailers around the world indicated that 84% of them considered very important progress in this area, in every way. Continue reading Customers demand a multichannel experience but businesses do not measure up

SMEs are willing to pay more attention to its customers and small details

The customer must be the center around which turn the company. It is important to consider your needs and interests when designing a sales strategy, creating a new product, planning the marketing campaign and, of course, enable the channels to allow access to it and promote direct communication and fluid.

Small businesses have the advantage of their smaller size, allowing them a better response agility, adapting to changes and greater flexibility to adapt to their needs, and offering personalized service. Benefits must be used as differential values; some attributes that can be applied to improve the shopping experience: Continue reading SMEs are willing to pay more attention to its customers and small details

7 out of 10 companies allocate more resources to marketing content for customers

Content marketing is emerging as an effective strategy in generating leads. As reflected in the survey of Demand Metric Research Corporation, 70% of companies allocate more resources in this area, in order to capture contacts interested.

The study, conducted among 200 companies B2B reflects their dissatisfaction with the limited effectiveness of traditional techniques in getting customers. Less than 10% of respondents believe that these actions are really effective. On the other hand, 58% of them claims that its acquisition strategy leads not deliver the expected results. Continue reading 7 out of 10 companies allocate more resources to marketing content for customers

How to Clean Windows without Leaving Smears

One of the biggest challenges that arises when cleaning windows is the fact that is incredibly easy to leave smears on the surface of the glass. Learning how to get sparkling clean windows ensures that the lightest as possible shines into your home. Clean windows can immediately lift the overall appearance of a house.

How to Clean Windows without Leaving Smears

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Here are some of the most effective window cleaning tips available:

  1. Remove Blinds and Curtains First

Before you begin to clean the windows, it is advised to remove the built up dust by taking down the blinds and curtains. You may even want to wash your blinds separately since they tend to collect quite a bit of dust over time.

  1. Try a Sponge

Most window smears arise from using too much soap in the solution. Instead of dunking the sponge into too much washing up liquid, dip it in warm soapy water with as little suds as possible. Excess water can be wiped off with a squeegee blade for ultimate efficiency.

  1. Wash on A Cloudy Day

It may sound strange, but washing your windows on a cloudy day is more effective because a sunny day dries the glass really fast. This, in turn, results in large streaks forming on the glass surface.

  1. Twice a Year

According to House to Home, you should really be cleaning all of the windows in your house at least twice a year. Clean windows can have an immediate impact on the room. It allows more light to get in, making the room seem brighter and spacious.

  1. Quality Windows

If you are wondering why some windows let more light in and keep the heat in more than others, it is because of the varying glass qualities. Keane Windows offer a range of different kinds of windows, including double glazing Dublin options that are corrosion resistant and come fitted with a special anti-theft technology. This is referred to as Multi Shootbolt locking mechanism which guarantees no forced entries.

  1. Vinegar Solution

Vinegar has been a tried and tested method to clean a lot of different kinds of stains. One particularly effective use for vinegar is for cleaning windows. Fetch a small bucket of warm water and add two tablespoons of vinegar to provide the glass with extra shine.

  1. Newspapers

An old favourite amongst cleaning enthusiasts is the crumpled newspaper technique. You can use this to buff the glass. The sparkle is provided thanks to the printing ink on the newspaper.

The Hidden Health Risks of Dust Mites in the Workplace

Dust mites are most commonly associated with our bed sheets and pillows. However, these tiny microscopic bugs don’t just like to share our pillows. They also love and breed in other areas such as carpets, car seats and cushions etc. Despite their immense popularity in our homes and even in the workplace, it can actually be quite difficult to detect their presence. This is because they are technically not parasites, and therefore they will not bite or sting us. Instead, they feed on our dead skin cells. It’s enough to make you shudder. But there are certain things you can do to help decrease the presence of these tiny bugs in your This makes spotting them increasingly difficult.

The Hidden Health Risks of Dust Mites in the Workplace

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What is a Dust Mite?

A dust mite is a microscopic insect that lives and breathes off our dead skin cells that we shed on a daily basis. They also eat cells shed from animals such as dogs and cats etc. Dust mites cause allergic symptoms to trigger such as itchy eyes and asthma attacks. They breed faster in warm and humid conditions. This tends to act as a problem all year round since in the spring and summer, high levels of pollen aggravate allergies even more. Whilst in the colder months, people tend to turn the heating up, providing the perfect temperature for dust mites to breed and multiply in their thousands.

Detecting their Presence

Whilst they tend to be most common at home, dust mites can also exist in the workplace, especially if there are carpets. Buildings with unclean air ducts will also experience a higher degree of dust mite infestations that buildings who keep their ducts and vents clean throughout the year. A Kent Duct cleaning company such as: http://www.enviro-group.eu/duct-cleaning-kent/, provides exceptional duct and vent cleaning services to all commercial properties.

Knowing whether or not you have a dust mite infestation in your workplace is quite simple. Take a look around and see if any of your employees are experiencing any of the following symptoms:

  • Runny nose
  • Irritated eyes
  • Sneezing
  • Itchy or watery eyes
  • Nasal congestion
  • Eczema
  • Asthma
  • Breathing difficulties
  • Itchy nose or throat
  • Coughing
  • Swollen skin under the eyes

According to Environment, Health and Safety Online, you will shed enough skin cells a day to feed a million dust mites. With statistics like that, it seems impossible to do anything about the dust mite infestation problem. But as long as you try your best to control the amount of dust and dirt in the office, whether it be through sufficient duct cleaning or regular carpet cleaning, you will be able to dramatically decrease the presence of dust mites.

Five arguments to show that email is still a powerful marketing tool

Despite being one of the most ancient and trite techniques that exist, email marketing is not only not dead, but despite the passing time, is still a powerful tool able to report great results and high effectiveness.

Despite the proliferation of other channels, disciplines and marketing strategies, the moment of truth, the email continues to hold a privileged place to bring brand messages to customers and consumers. And no shortage of arguments for it…

The e-mail marketing records conversion rates higher than the average of other digital strategies

According to the latest study picks Adestra, on average, companies attribute 23% of its sales to e-mail marketing, 5% more than the previous year (18%).Also, 24% of the companies referred to 30% of its sales to e-mail marketing, 12% more than two years (18%) does. Continue reading Five arguments to show that email is still a powerful marketing tool

Why leaders with more confidence use humor?

Speaking of leadership styles is mandatory when analyzed how to guide a team. We could say that every leader has his, but of course, you can find categories. The leader has the fundamental task to identify and mark the path to the goal, and get the whole team travels on the same performing the necessary tasks with high performance.

Obsessed with the goal can be harmful, because it will always be set incorrectly; it may be unattainable or too conservative. Goal setting no longer a tool for high performance, and should not become an end in itself. Today we will talk about another tool when exercising leadership: humor. Continue reading Why leaders with more confidence use humor?

Goal Seeking a low cost marketing

The marketing success depends not only on the amount of investment we make, it is something we will not discuss and the proof is the large amounts of resources invested in advertising campaigns, promotions, products, distribution channels that were real failures. So this opens the door to think that we can achieve our business goals without large budgets, with low cost marketing.

We’ll discuss low cost marketing as marketing that where economic resources are low and are not a priority (not important) to achieve the intended objectives. The maximum application of low cost marketing budget is 0 and achievement of results (not get these give way to another type of marketing, bad sizing). Continue reading Goal Seeking a low cost marketing