The Evolution of the Kitchen

The standard family kitchen has evolved constantly over the last century, to become what it now is in many homes an area for family and friends to meet and socialise. Now it is not uncommon to find every member of the family in the kitchen and involved in food preparation one way or another. Kitchens are no longer simply for cooking – they often links to other areas of the home such as the dining room or living room, and are no longer just workrooms tucked away at the back of the house.

The Evolution of the Kitchen

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In fact, kitchens are now seen as such an important part of the home that, in recent months, it has become quite common to see politicians and other public figures being interviewed in their kitchens as The Mail describes.

Kitchen design

From rooms with only a fixed sink and cooker together with freestanding cabinets and a table for both food preparation and dining, kitchens have evolved to have units built in to fit the available space.

Colours and finishes have changed over recent decades, and today materials such as slate, copper, glass, concrete and stainless steel are among the most popular. In newly built houses today, much more space is allotted to the kitchen than ever before, reflecting changing lifestyles and an increased interest in cooking as evidenced by the plethora of cooking shows on television.

With more windows comes more natural light.  The more light and spacious a room the more enjoyable a place it is to be.  If you have a large window leading out onto a garden or terrace of some form the use flowers and plants can equally add a touch of class.  Of course with every window comes a risk.  If you have the “next David Beckham” and your window becomes his latest make shift goal be careful.  Should a ball come flying at the window and crash through, help is always at hand.  With such businesses as Leicester emergency glaziers NandU being able to put things right in no time at all.

Lighting has changed from a stark fluorescent tube giving out bright, somewhat harsh light over the whole area, to recessed ceiling lights complemented by spotlights for creating a practical but intimate atmosphere. As so much time is now spent in the kitchen, many have built-in entertainment systems including TVs.

Kitchen appliances

From simply relying on a gas or electric stove for cooking and a pantry and perhaps a meat safe for food storage, today we have an appliance for every job. Perhaps the appliance that made most difference in the kitchen was the refrigerator. Commercial refrigeration has been with us since the early 1900s and, first patented in 1914, the modern refrigerator revolutionised food storage, making the ice industry almost redundant and allowing many people to sample foods that they had never tried before. According to the BBC, while 99% of families in Europe and North America own a fridge, this figure is only 63% in Africa and the Middle East, despite the fact that the climate makes refrigeration even more vital than it is in the West.

In addition to conventional ovens and hobs for cooking there are many other appliances available to save time, labour or both. Most modern kitchens have a microwave oven which, even if not used for cooking, is invaluable for heating the ready meals on which so many busy people.

Since there are home appliances that can make everything from ice cream to waffles, as well as “healthy” fryers and professional coffee machines, we are now able to produce any kind of food in our domestic kitchens, and with dishwashers to help with the clearing up, life for the cook has never been easier.

You cannot choose not to have a social presence is essential for brands

According to the study by Weber Shandwick Worldwide in collaboration with Forbes Insights, be “social” is essential for brands today and although many of them are adapting to the digital revolution, significant improvements are still needed to build a brand with its own social identity.

“Socializing Your Brand: guide for the socialization of brands” she was presented this morning in Madrid at an event involving Chris Perry, President of Digital Communication Weber Shandwick and Leslie Gaines-Ross, Strategic Manager Reputation Weber Shandwick. The event was attended by Ana Fernandez Pardo, Communications Sfera, Gosia Pajkowska, PR Manager of Vente-Privée and Guillermo Haro, Professor of Digital Strategy, Tutor Entrepreneurship and Academic Director of the Seminar on Management Communities virtual IE Business School.

The study provides managers of the areas of communication and marks a starting point for creating a truly social brand. The online study was conducted among nearly 2,000 executives from the most important companies in 50 countries in North America, Europe, Africa, Middle East, Asia Pacific and Latin America. Continue reading You cannot choose not to have a social presence is essential for brands

Emotional Intelligence Community Managers

Many are the changes that social media have led since its inception, but certainly head and always to close 2011 facebook again and vanguard leadership position, both for brands and for professions derived from web 2.0

The Community Manager faces a 2012 in which culminate the process of humanization of brands

Paradigms associated with marketing and advertising have been drastically modified. Today is not enough to have a good product, an impeccable reputation and skills to maintain dialogue exchanges (and positive marks) in social profiles. The Community Manager in 2012 must also possess emotional intelligence.

We can not forget that the specific weight of social relations rests on the quality of content and the manner in which they capture the attention of their target groups. That is why we can say that the Community Manager is an indispensable element in the re-definition of the strategy facing brands in 2012. Continue reading Emotional Intelligence Community Managers

The e-mail marketing remains one of the most effective marketing techniques

Customers demand personalized information geared to their interests. A factor where e-mail continues to occupy a special place in the minds of consumers, and is an important source of influence when making a purchase decision, according xplusone study shows.

According to the survey, conducted among a small sample of American consumers, 25% of them takes into account the information received by mail when it comes to deciding to buy. Meanwhile, 16% said that the fact of obtaining a personalized shopping experience is a very positive aspect. Continue reading The e-mail marketing remains one of the most effective marketing techniques

The importance and great power of brand ambassadors

Getting a brand stand out and make a well in the minds of consumers is increasingly difficult. Customers are continually exposed to a multitude of impacts, lots of messages and proposals that are not able to assimilate.

The thing does not improve when, trying to escape the madding crowd refuge in his private environment, looking to enjoy a moment of leisure and relaxation. At that time the bombing continues, whether in the form of pre-roll as may be the case of YouTube, or native advertising in their own social profiles. Continue reading The importance and great power of brand ambassadors

Is Being A Landlord Right For You?

Running a pub is a career path which appeals to many people from every walk of life. Prospective landlords are attracted by thoughts of the freedom of being their own boss and taking control of their own future.  Taking a formerly owned pub and stamping your own mark on it could be right up your alley.  RG Cole specialise in all types of furniture for bedrooms, kitchens and bathrooms for people in Essex and with a range of old cham furniture making your mark could be easier that you think.

Is Being A Landlord Right For You

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However, running a pub can be challenging and very hard work, so it is vital to give careful consideration to whether you would be truly suited to this role in the current climate. According to the Guardian, 31 pubs are closing each week, largely because they are being undercut by the low alcohol prices offered by the major supermarkets. But if you are committed and prepared to put in long hours, becoming a landlord can be incredibly rewarding.

What’s Involved in Being a Pub Landlord?

If you run your own pub, you will be solely responsible for everything involved in its smooth running, so it is important to consider the various tasks you would need to undertake on a day-to-day basis. The most important of these is that you must ensure you comply with the Licensing Act of 2003 – otherwise your business will be at risk of closure. You must hold both a premises licence and a personal licence and will be responsible for adhering to the legal requirements of the Licensing Act. These include the prevention of crime and disorder, ensuring public safety, prevention of public nuisance and the protection of children from harm. You can find further guidance on the Licensing Act on the government’s own website.

Another top priority is to recruit and train a reliable team of staff. Some aspects of staff training are compulsory, such as those required under the Licensing Act. However, you may wish to further their training in things such as customer service in order to create the best possible ambience in your premises.

General maintenance and cleaning are a vital daily tasks. Your equipment is one of your main assets and will need to be kept in tip-top condition. It is also very important to make sure your establishment is kept clean in order to retain your customers. Many landlords choose to hire professional cleaners to cover this side of things.

Serving Food

Making the decision to serve food in your pub can mean a substantial rise in profits. This will require careful planning, as you will need a team of kitchen staff as well as an experienced chef. It is also worth taking some time to consider what drinks you will serve; you will need to consider your target market and which drinks are likely to be most popular with them. If you are to make a success of this side of your business, it is crucial to have reliable suppliers.
All in all, if you are ready to invest your time and do some hard work, then becoming a pub landlord can be a hugely fulfilling career to embark on.

Lifting the lid on Britain’s Cold War Bunkers

After the second world war ended, and people all over the world celebrated, it was not long before a new world threat came about – with even more catastrophic consequences than the world had ever seen before. The Cold War pitted the USA and the UK against Russia, with tension a divided Germany growing, at points it seemed inevitable that the world would end with both sides destroying each other with nuclear weapons. Of course, this led to bomb shelters being made all over the world, to protect people from the results of a nuclear explosion. Continue reading Lifting the lid on Britain’s Cold War Bunkers

The most remote travel destinations in the world

For some, the term ‘getting away from it all’ means going somewhere that feels seriously remote. From the Gobi Desert to the Scottish Highlands, read on for our essential round up of the most exciting and most beautiful remote travel locations on Earth.

The most remote travel destinations in the world

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Petit St. Vincent, Caribbean islands

If being remote means being somewhere where anyone can’t just turn up, then this private island is the place for you. Located between Saint Vincent and Saint George, this island is quite literally, a paradise on Earth. This island boasts just 22 cottages and can only be reached by boat. There are no televisions, no mobile phones and no keys, just serenity all around.

Scottish Highlands

Remote and yet tantalisingly close, some parts of the Scottish Highlands feel as far from your everyday life as you can imagine . If you head to Loch Hourne in the northwest Scottish Highlands, you’ll feel amazed that you can be so near to the rest of the western world and yet feel so far away from it. Scotland’s self-dubbed ‘wildest guest house’, Skiara, sits on the banks of this Loch, and guests can enjoy back to basics living with no mobile phone signal and no electricity.

Gobi Desert Mongolia

Some parts of Mongolia take so long to reach, that they feel almost otherworldly. As the fourth most sparsely populated country in the world, it’s easy to feel like you’ve escaped from it all. Much of the Gobi is inhospitable, but around the edges there are plenty of opportunities to stay in traditional Mongolian yurts that quite literally take you back in time. Some yurt companies offer both remoteness and luxury service in one. Mongolia may be an almost unheard of travel destination, but it’s earned a mention by travel experts, LostWaldo.

Grand Canyon

Despite being in of one of the world’s most heavily populated western countries, the Grand Canyon still feels like one of the most isolated places on Earth. Just a couple of hours’ drive from Las Vegas, the Grand Canyon retains an almost eerie atmosphere. For a bit of luxury in the remoteness, you can stay at the Amangiri resort at the base of a mountain with the same name, where you’ll enjoy undisturbed views of the panorama, whilst also relaxing with spa treatments and excellent service.

How Online Commerce Has Boosted the Courier Industry

The consumer landscape has changed dramatically over the last few years. Whereas once it was the face to face transaction which was the most common, now it is online commerce which very much rules the roost. This is particularly true of the retail industry, which has seen the majority of high street retailers now operating online concerns alongside their more traditional avenues of trading. Online trading in the business to business sector is now also extremely popular.

How Online Commerce Has Boosted the Courier Industry

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A Winning Situation for Courier Firms

One of the main industries to benefit from this explosion in online shopping activity is the courier industry. It is a simple equation really. The more trading which occurs online, the greater the number of parcels to be delivered. It is a winning situation for the nation’s many courier firms. As recently reported by TechWeekEurope UK, the rise in popularity of smartphone shopping has pushed online sales even higher. The online boom has also seen former entertainment retail giant HMV announce in Retail Week its return to the digital shopping arena, just two years after its well publicised trading troubles.

Before the true dominance of the online market fully took hold, most of the courier industry was concerned with the business to business sector. Now however, the domestic side of the courier industry is one of the fastest-growing businesses in the country, experiencing huge levels of growth in the past couple of years. As a result in this change in emphasis, many courier and express delivery firms have adapted the services they offer in order to better serve their domestic customers.

A Change in Emphasis

One such change is the increase in next day and same day delivery services. The online revolution has influenced the speed at which we live our lives and consumers now expect their goods to be delivered promptly and without delay. This has seen many couriers become far more specific with their delivery estimates, moving away from 24-hour and 48-hour slots and focusing more on actual time-specific windows. These changes can only mean good news for consumers, with courier firms raising their service levels to remain competitive in a thriving market.

One of the other sectors within the parcel industry which has benefited enormously from the online retail phenomenon is that which deals with packaging machines and supplies. The demand for the likes of strapping machines and pallet wrapping machines is only likely to get bigger as the online boom continues.

With digital technology continuing to become more advanced, allowing people to access online services from wherever they may be, digital commerce is sure to continue to grow in strength. Indeed, it is difficult to see any other outcome. Manchester web design agency Bamboo Solutions offer an array of website designs in all shapes and sizes, so if you’re business is thinking of venturing into the online world why not give them a call.

If the product is not the best, can the customer be the difference?

What is most important when you want to conquer the market? On this point there are several theories. Some think that a good product could not be sold if it had behind an enormous marketing effort, however good it may be. Some also argued that marketing can not work miracles if there is a good product to sell.

The truth is that without a good product is difficult to get ranked among the best in the market. Consider, for example, in Apple products. What is it that made Apple were to become the brand it is today, after so many years that their products had become a sort of pariah in the world of new technologies? They re-signing Steve Jobs and this led the company on the path to create an innovative and disruptive product. And yes, they managed to create a whole story behind the product that made this call her our attention.

And once it is clear that a brand should always try to get have the best product segment, you have to take a reality: not always a product – much effort devoted to it – is the best of its market. What can be done then to make a difference? How to get the customer is genuinely happy with the service or product and prefer – even – on which in theory are superior? The answer may lie in how they treat the customer. The customer service can make the difference for a company when your product is not the best. Continue reading If the product is not the best, can the customer be the difference?