Make-up and Mental Health: Uncovering the Correlation?

For many women across the UK, the thought of leaving the house without make-up is unbearable. Whether it is a full face of foundation to cover up an uneven skin tone, mascara to reduce the plucked-chicken look or just a swipe of lip-gloss, it can be a need that baffles non-make-up wearers. But whatever your stance on make-up is, you can’t deny that some women don’t feel comfortable or confident without it. Continue reading Make-up and Mental Health: Uncovering the Correlation?

Blogging: Effective Tips to better connect with your readers

When you start with a blog, and with the difficult challenge of gaining visibility, if you look at the readers you will go through the following phases:

– Attracting early readers: the great majority family and friends.

– You discover the first readers outside your social circles.

– Readers become followers visiting your blog continuously.

– The followers begin to form a community around your content.

This last step is probably the most complicated because it requires interaction and “engagement” by users. This is where the blogger must open the doors of his blog so that anyone who visits feels at home and express themselves freely, yes, respecting other readers. Continue reading Blogging: Effective Tips to better connect with your readers

Why you need to start producing content today?

There may be some concepts such as content marketing that sound like, or expressions like “content is the king” (content is king) constantly read in social networks but moved to the reality of the companies we find the following scenario:

– 45% of companies do not have any planning regarding content production

– 54% of brands do not yet have a director of content

It seems that there are already many people aware of the importance of content strategy but moved to the reality of companies, other techniques PPC (pay per click) are prioritized mainly because they have a more direct return but the question is:

– If profit margins are becoming narrower PPC time, not worth thinking about strategy content optimized for SEO, to provide us with quality traffic? In the medium term it is much more profitable. Continue reading Why you need to start producing content today?

The benefits of transporting goods by pallets

Pallets are an extremely beneficial commodity and are ideal for transporting a wide range of goods, including consumer products, food and pharmaceuticals. It helps to keep the products safe and secure, as well as making the process of moving items from one place to another simple and efficient. With pallets becoming an everyday product, we don’t always analyse the true benefits that they bring to businesses. Continue reading The benefits of transporting goods by pallets

How to get more engagement with your followers on YouTube

Recently I reviewed the importance that will have YouTube in the article: “The C generation: how to take them into account for your marketing strategy”. One of the most important to bet on YouTube on your marketing strategy reasons is the high degree of probability to achieve more “engagement” (degree of user loyalty) to the brand that is producing this content. Only over some figures we realize the magnitude of the issue:

– 96% of Internet users consume online videos

– 76% browsing YouTube

– A YouTube video in Google search results receives more clicks than a text ad Continue reading How to get more engagement with your followers on YouTube

The continuing demand for UK commercial property

It seems that the commercial property sector in the United Kingdom is in a state of flux. While demand for property within the commercial sector continues to increase, the number of actual properties available is falling. This is likely to result in higher rental fees being charged in many locations, which will no doubt send a shiver down the spine of many business owners. Continue reading The continuing demand for UK commercial property

How to make a public relations plan for your startup?

When your project is at a very early stage or a baby literally, the most common is that almost nobody knows your startup, of the few who know are in your circle closer and need to publicize your proposal value with minimum money possible. For this, it makes sense to develop a public relations plan and means to achieve maximum impact with these two main intentions:

– Get your first customers and validate your business model

– Excite the maximum number of people and born the first solid collaborations Continue reading How to make a public relations plan for your startup?