Although it seems incredible, these abbreviations correspond to three words of special relevance nowadays, they are the combination of Social, Location & Mobile. An increasingly widespread practice, which defines a new era of social communication, where the use of smartphones predominates taking the social networks to the streets to shout from the rooftops: I am here, now and I have a weapon : my smartphone, what do you have for me? Continue reading SOLOMO, more than a fashion term in the jargon of digital marketing →

The hyperconnectivity of consumers is causing the proliferation of techniques based on the social behavior of customers, adding a component of geolocation and an extra personalization. The potential of the combination SOLOMO (Social, Local and Mobile) is making brands rethink their strategy to get new customers and increase the loyalty of existing ones. Continue reading Social, Local and Mobile: The trident of the new era of Digital Marketing →

Quality content is an asset that must occupy a preferred place in the marketing strategy of every company. According to a survey by IDG Enterprise, where 740 marketing professionals take the view, 84% believe that content generation is a good that is revalued day after day. Among its benefits is that content marketing: It increases the degree of trust in the company, both by users and other companies in the sector. Continue reading How to become an influential company thanks to content marketing →

Influence, that gift that allows to get the favor of the audience to a person, brand or entity, to make them communicate with their message, to share their way of seeing, and even to support their actions and contribute to the increase of their relevance? Continue reading In search of influence through Social Media and Content Marketing →

Spending on local mobile advertising in the US will increase from $ 700 million in 2011 to $ 1.2 billion in 2012, according to the BIA / Kelsey study. Although the figure is slightly lower than originally forecast in April this year, the forecast for 2016 is expected to more than quadruple this figure, reaching 5.8 billion billing. Continue reading Advertisers will increase their exposure to mobile advertising →

Online videos have positioned themselves as one of the preferred media for many brands and advertisers. The data of innumerable investigations and studies show its great popularity and its increasing consumption by the users of Internet. One of the latest reports from comScore confirmed once again this trend when last September reached another milestone after reaching a new record in relation to the number of videos seen. Continue reading Advertising and online video ads: From innovation to disruption →

We have a new year just around the corner, a new period that will surely bring us new advances in the hard road towards consumer conquest, and where new trends will be consolidated, which we must already take into account to be prepared … Continue reading Digital, mobile and social monopolize marketing trends for 2017 →

Many people would love to take advantage of email marketing for their business, but do not have the knowledge to do it. Email marketing offers a variety of ways to help you build upon your business and maintain open communication with your customers. This article can help you create an email marketing program and reach your goals. Continue reading That’s Not Spam! Email Marketing Tips For All →

The Internet is becoming increasingly the escape route, not to say essential, for businesses that have lowered their turnover, people who have lost their jobs or university students who have no choice. And I do not mean to entertain surfing the net and uploading photos to Facebook, but making a more profitable use of this medium to even be able to live on it. Continue reading Why should you train in Digital Marketing? →

The vast majority of companies already have a content strategy. The Content Marketing Institute (CMI) indicates that 86% of B2C companies will continue to use it in 2017. They have learned well that content is king, and as such, they have it in mind in their Social Media strategy. However, it seems a bit complex to evaluate the taxes paid to this king, or at least the marks do not know how to do it.  Continue reading From ROI to Content Marketing Effectiveness →