Any store, whether physical or virtual, has the danger that anyone who comes to visit, go quickly and enter the competition. However, this in online stores is much easier and common. With just one click, our potential customer can leave our store and visit the competition. In short, the online user is more “promiscuous”, he jumps easily from one store to another, nobody sees him. Therefore, online stores have to have effective strategies designed to get “hold” the user and get it not only go through the store but buy. Continue reading Only 17% of users of online stores intend to buy →

It is not enough to have the most qualified Marketing and Advertising professionals and to acquire state-of-the-art technology to make a company competitive. Instead of trusting a group with individual talents, it is necessary to encourage each member of the group to become an integral and active part of the team, that the people who make the work environment be integrated with each other to achieve goals. common and, consequently, improve ideas, creativity, innovation and performance. Continue reading Marketing: Never without training, innovation or emotion →

Do not put a limit on your imagination flexibility, availability, adaptation to changes … The multicultural experience is fundamental, not only because of having lived in other countries, but also because of the possibility of interacting with people of different nationalities and idiosyncrasies. Continue reading Marketing at the head of job searches →

Three out of ten companies already use short messages as tools for their advertising campaigns, a trend that, according to surveys, has doubled in just one year.

The effective capacity of the mobile phone never ceases to amaze us. Advertising companies have given a new twist in the use of cell phones and already use these devices as platforms to conduct direct marketing campaigns. No wonder, we are before a device that accompanies us for 24 hours a day and we are pending much of the time. Continue reading The direct marketing – SMS and MMS →

Why some brands succeed “digitally” and others do not? These are, from our point of view, the 10 capital sins of brands when they want to develop a digital bet. Continue reading 10 Deadly Sins of Digital Branding →

Every day you hear about the fact that the internet is no longer the present, but the future … you know about the success of companies that have increased their volume of business thanks to social networks. You created your website, because “you had to be” but you think that’s not for you, you have a small local business and you do not expect your customers to go to Google before coming to see you … who told you that Is internet only for large companies? Take a look at all the things you can do: Continue reading Think global, act locally: Online marketing for small businesses →

If we have a product or service to offer, the online classified ad is an appropriate option for immediacy in its dissemination and low cost. Once we decide on this alternative to sell second hand, we must take into account a series of principles so that our classified ad meets its objectives effectively.  Continue reading 10 tips to create an effective online classified ad →

The new user is at the same time a generator of content. He no longer has a receptive position, he tells his own stories; build the stories of your brands!

The 4P as Jerome McCarthy baptized, is a concept that since the seventies is considered key when marketing a product or service. It refers to four basic and traditional marketing tools: Price, Promotion, Plaza and Product. Continue reading Peer: The new consumer →

The task of the Community Manager is often multidisciplinary, and, in the vast majority of cases, it is necessary to perform content healing tasks.

This happens whether we are Community Managers of a brand or our own personal brand. If we work as Community Managers, we must locate interesting content throughout the Internet, not only to share it with our community and our audience, but also to read and train ourselves. Continue reading Netvibes, a great tool for the Community Manager →

We are already used to the avalanche of information of our era. With social platforms and blogs we have access to valuable texts and documents. We can be self-interested looking for relevant topics of interest for our professional occupation or personal preferences. Continue reading Everything that glitters is not gold … it does not have value all that is said →