The ROI is the force that drives most companies, but in turn, the aspect most feared by the difficulty that presents for many, its measurement, since accuracy here is very difficult to obtain.

The argument that is usually expressed is that no customer, after seeing an offer from us, runs to a store to acquire the product, but it is discovered, recorded in memory and acted upon at a much later date, with The margin of error of the ROI is very high. Continue reading ROI, the aspect most feared by companies in advertising and marketing strategies →

We are in a momentous time in history for the opportunities that the Internet offers us in all aspects of our daily lives, and commerce is no stranger to it because it has opened very important doors for us to turn our local company into an international one, investing very few resources in it.

Nowadays it is very easy to reach many people, as they are all reunited in a single world, connected, but we do not always dare or we give with the idea of ​​how we can reach those millions of people that await us. The great majority of us think that only by creating a page in English, we will achieve it, but that is not enough. Continue reading 10 ways to turn your brand or local business into a global one →

There is no one who resists in the current moment in which everything is being possible here and now … everything is known in real time and is shared in a constant way before a model that is able to segment by interests and needs, a model in which the word continues to hold the greatest power in terms of communication and community building; a model in which security in payment systems is fairly guaranteed and in which costs are considerably reduced. Continue reading Consumers: How are they allowed to influence when buying? →

The figures are devastating. Depending on the study that is analyzed, approximately 85% of the new launches of companies fail. The resistance of consumers to the acceptance of new products is the highest in all of Europe. Does that mean that it is impossible to successfully launch a new agri-food product to the market? Continue reading Does the agrifood sector know the new consumer? →

On rare occasions, men and women agree in opinion, tastes and ways to acquire products and / or services, including online. This has been shown by the study conducted by affilinet, which highlights the similarities, differences and preferences between men and women when they make purchases over the Internet and where it is stated that 84.3% of men buy online, compared to 77% Women’s. Continue reading 93% of men comment on the bargains that they have found through the internet →

Customers around the world are beginning to feel better about their financial situation, according to a study recently conducted by Worldwide Partners, Inc. and ECCO International Communications Network to the CEOs of the leading private advertising and public relations agencies. 78% of them have said that their clients are “more optimistic” about the business climate in their region than at the beginning of the year. Continue reading Optimism grows among the clients of the main private marketing and advertising agencies →

The current economic situation has changed the landscape of advertising media on the Internet, to the more consolidated sites such as digital newspapers or web portals are added others that, in times of crisis, concentrate an important traffic: employment portals. In the last 6 months there has been a continuous increase in reach and the number of users that access these portals in our country. According to ComScore data, between the months of January to May 2009 these sites increased their reach by 5 points, reaching 27% of the Internet population, which represents an increase of almost 700,000 unique users since January, according to panel data. Continue reading Job portals, a good advertising space in times of crisis →

How is the crisis affecting the role of the event manager in companies? This was the main issue answered by three expert organizers, Mayte Sabone from Lilly laboratories, María Ángeles Sierra from Siemens and José Luis Lanchas from SAP Global Events EMEA at a round table organized by MPI (Meeting Professionals International), the largest association international of professional companies of events and meetings, and moderated by Óscar Cerezales, president of MPI. Continue reading Positive crisis for the events sector? →

During this year 2018, 16% of the companies and merchants that develop marketing and advertising strategies in the Internet, experienced their highest performance in relation to the investment developed in social networks such as Facebook. Continue reading Companies will increase their investment in social media, email marketing and mobile marketing for 2018 →

According to a report published by Zoomerang and GrowBiz Media, most small businesses invest their budgets in email marketing and on traditional websites rather than on social media. The study analyzed 751 SMEs of which about 89% had less than twenty-five employees. Continue reading SMEs prefer to invest in traditional websites rather than in social media →