Companies are spending an average of 12 percent of their budgets on content marketing, according to an Ad Age study conducted in late 2012 among 600 companies. One in five respondents said they were dedicating 19% or more of their budgets to content marketing, but another similar percentage was less than 2%. This result contrasts with a recent study by Econsultancy and Adobe that claimed content marketing as one of the digital priorities of companies for this year. Continue reading Content marketing reaches 12% of companies budgets →

Next you will read some reflections made by a person who has been working for many years in Social Media. From what I have learned from myself, perhaps you can learn something from me too. 

1. One of the tasks most entrusted to Community Managers is to convince users of how wonderful our brand is, or the possibilities offered by our services. There is a motto for my fruit of this learning: To convince others, it is necessary that you first be convinced yourself.  Continue reading 8 Interesting Reflections on Social Media →

Content Marketing tops the list of Social Media strategy priorities for many companies. The CMI (Content Marketing Institute) tells us that this year almost half of companies intend to increase their budget in this direction. Brands are confident that content marketing helps them reach out to the audience and get new customers and are right. Continue reading Essentials in content marketing strategy →

LSA SMEs take advantage of their CRMs (Customer Relationship Management Systems) for much more than the management of potential clients or their current database, as Scribe Software reveals in a study that has just been completed. Contact management is obviously the first function, with 94%, but not forgetting that 65% of the companies also use them for lead management, as well as 59% for both email marketing and forecasting campaigns Of sales. The results have led researchers to conclude that “the myth that SMEs are less sophisticated, or that they need fewer tools, is not true”. Continue reading 6 out of 10 SMEs use their CRMs for email marketing campaigns →

During 2012-2016,  the number of clicks recorded by users in mobile ads has increased significantly, so advertisers have decided to increase the budget for mobile advertising, according to Marin Software. Continue reading UK advertisers get big on mobile advertising →

80% of Internet users have a profile registered in a social network, an area where companies want to capture their audience. As a result, 3 out of 4 brands include social advertising within their marketing strategy, however 62% are not able to measure the effectiveness of such actions, according to Uberflip. Continue reading More than 60% of companies do not know how to measure the impact of their advertising on social networks →

Digital advertising continues to reinvent itself, looking for new formats, other ways of attracting attention to the public and getting the message inside. A clear example of this is the new “voice announcements”; A type of mobile advertising designed to convey the message verbally. Continue reading Mobile advertising “talking” →

At a time when 80% of peoples are connected to the Internet from their smartphone, turning the phone into a mass media and, therefore, a way to capture audience, about a quarter of advertisers consider The display the mobile advertising format of the future. Its versatility and ability to interact make it the most effective to reach the target audience, according to the report ‘Advertising trends in the mobile environment’. Continue reading A quarter of advertisers consider the display mobile advertising of the future →

Email marketing is one of the longest-lived branches of digital marketing and more conversion can bring in campaigns based on permission marketing email or permission-based email marketing. That is, send emails only to users who have legally given us their consent to do so. In this way we start with which the user previously has to be interested in us. It is important that clients have been previously informed of topics that may be of interest to them, and that they are the ones who decide and request to receive the mails. In addition email allows us to better skew our target and reach it more quickly and directly. Continue reading The 4 fundamental pillars of the email marketing strategy →

The growth that is occurring in the numbers of the mobile video audience is impressive. EMarketer expects that the number of users who will see video s on their smartphones will reach in the US. The 87 million, which is more than a quarter of the total population of the country. The use of tablets is also growing rapidly, and a larger screen and the comfort they offer make them something much more suitable for video consumption than smartphones. Continue reading Growth in mobile video audiences attracts advertiser investments →