For entrepreneurs and SMEs, strategic alliances are a powerful marketing tool for their businesses and an excellent opportunity for collaboration to compete, since they always seek mutual benefit. Also known as Joint Ventures, it is an agreement between companies, in which they join forces to achieve a strategic objective that is common to them. Continue reading Strategic alliances: The Tool to Strengthen the Company →

65% of CEOs demand ROI in Marketing campaigns, how to maximize the user experience and align actions towards business objectives through technological innovation was the focus of the debate in the micro business meeting organized marketing by 01Market. Continue reading The day that marketing and technology went hand in hand →

Helmer Method continues to grow at full capacity, facing a new course with a full schedule of work and more than 3000 scheduled events.

In the last season he welcomed Javier Sánchez-Ocaña, Rubén Palma and Paloma Platas, three professionals who join the company to strengthen the Agency area and complete a team that covers all areas of communication and implementation of events at all levels. Continue reading The Helmer Method Marketing Agency expands with three new additions →

According to a recent study developed by SNL Kagan, the US advertising market is on the road to recovery.

The data indicate that during this year, the market will experience a rebound of 2.8% to reach 210.5 billion dollars, after two consecutive years of declines. The forecasts in this regard indicate that the market will continue to grow until reaching 214.300 million dollars in 2011 and 275.800 million dollars for 2019. Continue reading The US advertising market will reach 275,800 million dollars in 2019 →

In business on the Internet, the importance of Customer Service is critical, it is much greater than in a “brick” business, because customers or prospects evaluate the products or services that your company sells, with speed and quality of the answers that your online business offers them. Continue reading Customer Service: Crucial Business Sales Tool →

Most companies that hire a community manager do so to entrust them with tactical functions such as generating conversations or answering doubts from community members on the Internet. This is what makes community management a role. This is logical since people on the Internet every day become more demanding and have learned that making their claims in a group and openly, get more results than fighting the battle alone against brands. Continue reading Community Management: Is it strategic or a Role? →

Many companies continue to use social media as a unidirectional communication channel, like the traditional ones: radio, TV, press, etc. In which connection or conversation with the audience is not possible: serious error !!

I think it is mainly due to ignorance of how social media work, but it is very common to find accounts of companies on Facebook and Twitter that occupy these channels to inform their followers of activities in the company, events, promotions and …. already! Continue reading Why do SMEs refuse to talk on social networks? →

Users of social networks prefer to share positive opinions about the companies and products with which they interact in their day to day.

This is one of the main conclusions of Press Cutting Service, an agency specializing in the monitoring and control of news, after six months of qualitative and quantitative analysis of more than 5 million public comments on different Social Media platforms (Facebook, Twitter, LinkedIn and YouTube).  Continue reading Use social media more to communicate than to advertise is the trend →

‘Lovebrand’ or ‘lovemark’ is a marketing concept that aims to replace the traditional brand idea as we know it. The idea behind the concept is that the only thing that can keep a brand in time is ‘love’. Kevin Roberts, who developed the term, states that the secret lies in a balance between mystery, sensuality and intimacy. Continue reading How to turn your brand into a “lovebrand” through Social Media →

At a stage when technology is revolutionizing all walks of life, advertising is not left out of the need for change. Advertisers of the digital age have a challenge: to develop an effective communication strategy in a dynamic and changing environment, which includes more and more channels of communication and in which consumers have unprecedented power. In this context, advertising must find new ways to achieve its objectives, because both the exchange platforms and the way users behave have changed radically. Thus, technology is the new great ally of creativity, but not everyone knows how to tap into that potential. Continue reading The main thing is to ask who is really listening →