zanox, the global leader in multichannel, results-based commerce, with a strong focus on affiliate marketing, has presented the results of its latest study on “Trends in online shopping during the Christmas season” Continue reading Online sales increase 33 percent →

ATG, the leading provider of commerce solutions in several channels, today unveiled a new report, “Consumer Shopping Experiences, Preferences and Behaviors,” which describes how different consumer groups search and purchase products through different channels. , including websites, stores, call centers, mobile phones and social media and how to evaluate these experiences. Continue reading Search engines are the most common tool with which new products are discovered online →

Is there someone who has not yet heard about Pinterest? Yes, that virtual board where you can “click” on your photos and what you like best about everything you find on the web. Lately we do not talk about anything else in the online world, it seems that we have discovered the eighth wonder, but is it really that much? Will the expectations that have been created around it be met? Continue reading Pinterest, how do you look for SEO? →

One of the greatest assets, if not the greatest, of social media professionals is undoubtedly online reputation. We have already spoken before of the capital importance of this aspect, but, once again, it is necessary to point out that online reputation is our business card. Continue reading Our online influence and reputation is measured by people, not tools →

There has been talk and much of what should be the functions of the Community Manager and the importance of this figure in companies with presence in social networks.

But it seems that in many organizations do not understand that the Community Manager can do little if you do not define a strategy, if they have not detected in which social networks should be the organization and how to act in each of them, if you are kept isolated in the organization and of course if you do not get to understand that social networks serve to make you known and for the brand to relate to society. Continue reading No problem, I have a Community Manager →

The current investment in online content revolves around $ 12.5 billion, a considerable figure that denotes the importance that the content strategy has been charging. In fact, 76% of SEO strategies already include this type of actions in their online marketing plans. This investment is paying off, 50% of e-marketing professionals consider content generation very effective for SEO. Search engines are focused on providing in their results mainly those pages whose content is of high quality. Panda has already introduced it in its criteria to evaluate a website and its successor, Pingüino has it more and more clear: websites must follow a strategy to generate quality content if they want to be relevant in Google’s search results. Continue reading Why is the Content relevant to SEO? →

A recent study conducted by Hubspot on content marketing reveals and highlights the effectiveness of the use of automatic tools for publishing content on social networks.

Specifically, it has determined that companies that use them can increase their leads by up to 50%. The study highlights that what is really important is to increase the presence of quality content in social networks, for this we can rely on automatic tools without losing effectiveness. Continue reading Companies that publish automatically in Social Media can reach 50% more potential customers →

Ana Soplón works as Head of Web Analytics at Sanitas, a company that is firmly committed to new technologies applied to health insurance. After being part of several departments of Línea Directa Aseguradora, he has spent most of his professional career in Marketing, and especially in online carrying affiliate networks and web analytics. In addition, she is a professor in the KSchool Web Analytics Master and founder of the Madridgirlsgeekdinners. Continue reading On the internet, it is essential to optimize and measure →

This is demonstrated by the fifth wave of the RedPlum Purse Study, which reveals that promotions and coupons are becoming increasingly social and mobile.

The need sharpens the ingenuity, the current economic situation has led users to undertake an exhaustive search of offers and promotions. Nothing escapes the sniffing sniff of consumers, 6 out of 10 consumers spend up to 2 hours a week in the search and capture of some method of saving. Your effort gets a deserved benefit, since it is estimated that you can save up to $ 30 a week, thanks to the coupons. Continue reading Promotions and discount coupons become increasingly social and mobile →

A person searches for a new laptop online. It has selected a couple of brands that he likes, but continues undecided and does not know which to stay with.

The search engine marketing strategy of the first brand is to appear in the search results of generic terms related to the word “laptop” through sponsored links, which direct you to the company website.

Once there, they offer a complete technical information of the products, accompanied by numerous images and videos. All this, classifying information by brands and models. Continue reading Enhancing the online customer experience →