zanox, the global leader in multichannel, results-based commerce, with a strong focus on affiliate marketing, has presented the results of its latest study on “Trends in online shopping during the Christmas season”
The realization of this study, has been based on the behavior of users when making their Christmas purchases on the websites of several of its advertisers. Its technological platform allows you to analyze purchasing trends not only from different periods but also from different areas and brands. In this sense, it offers a detailed analysis of outstanding sectors such as fashion, electronics and the travel sector.
Among the advertisers selected for the study are companies in the fashion sector such as Venca or dress-for-less, electronics, such as Fnac, Carrefour, E-Tuyo or Redcoon and travel as eDreams, among others.
One of the main conclusions that emerge from the study is that the total of online sales grew by 33% in Christmas 2009 compared to the same period in 2008. The most favored sector is fashion with an increase in sales of 75% For its part, the electronics sector has also grown 20%.
As for the total billing of the advertisers analyzed, this has experienced an increase of 24% in the last Christmas. The electronics sector increased its turnover by 20% and that of fashion by 15% in the past Christmas purchases, in relation to those made in the same period of 2008. The same is not true in the travel sector, which it only suffered an increase in its turnover as far as airline companies are concerned (11%) and not when we talk about online travel agencies.
For Chechu Lasheras, Regional Manager of zanox for Spain, Portugal and Latin America: “We can see how, although behind some European countries such as the UK, Germany or France, Spanish e-commerce is experiencing great growth. The data we have analyzed is a good thermometer that allows us to witness this reality. It is a constant challenge that we face online professionals and advertisers and much more in times of crisis.
Part of this engine is the great work that advertisers do in taking advantage of these seasonal periods so that, through their products and promotions, they encourage greater consumption in society through the online medium. All of them remain faithful to their traditional marketing tactics such as affiliate marketing and very incipient the use of new social media that enrich their bet and understanding of the online medium “.