In order to grow a successful food and drink business, it is essential to have an efficient PR strategy in place. Digital marketing can help boost your brand image, creating referral traffic to your website and raise you above the competition.

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Why is PR important?

Put simply, if the general public is not aware of your brand, they won’t buy your products. PR raises awareness of your brand and may get you noticed by retailers or other distributors in the process, all the while helping your business grow. It is important to consider PR constantly, or you could task a food PR agency such as https://www.leapfrogpr.com/ to do this on your behalf.

How can digital marketing help PR?

The more digital content you are producing, either through your website, social media or email, the more likely it is that journalists will come across your brand. All it takes is for one journalist to like what they see and to get in touch and you could end up with your business being reported on in a mainstream newspaper. Informative digital content rather than just data will be more interesting to the press as it is easier for a story to be created from it. Also, any information you can create from your own research rather than quoting or repurposing existing statistics will be unique and therefore more desirable too.

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How can PR help digital marketing?

Once an effective PR campaign results in a publication about your brand, business or products, ensuring this publication is online and linked back to your website will benefit your digital marketing. Anyone reading the article can click onto your website, generating what is known as referral traffic. Once you have people visiting your website, the potential for sales increases. You may also be able to get the publication to include a backlink to your website which helps to improve your search engine rankings, which in turn will improve referral traffic. However, this is not as simple as a direct link to your website and you would need someone who knows what they are doing to check this is set up correctly for you.

Even if you can’t increase your search engine rankings through one publication, raising awareness of your website amongst the press will do this for you, but it will take longer to achieve.

Consumption does not only refer to the acquisition and use of goods and services. This is perhaps the immediate consequence derived from the purchase decision process, which deals with socio-cultural, psychological and economic issues, in many cases unconscious or just rationalized by the actors. The digital environment has further diversified this process, enhancing the relationship between online communication and consumption. The mediation of sophisticated digital communication strategies in purchasing decision processes is altering the consumer’s valuation parameters.  Continue reading Discovering inclusive consumption or affiliation →

We talk about the “shopping experience” we talk about the history that provokes the impact (emotion) and brings our customers closer to our brand, yes, without a doubt the year 2011 has given us a lot of information about how to capture our clients.

There are many actions, keys, steps, strategies, that seek and pursue the generation of a unique and parameterized brand history according to the needs of the target public. And there are also many recommendations given in relation to the need to prevent and manage crises properly. Continue reading The customer experience does not end when a sale is completed →

According to a recent survey conducted by MerchantCircle, in terms of adoption of commercialization of SMEs, advertising on Facebook (23%) is only behind the advertising printed in newspapers (25%) and direct mail (24%).

The survey data also indicate that group offers (12%) are also growing in terms of adoption, even before the online newspaper (11%), but behind PPC and SEM (18%). Continue reading SMEs choose advertising and ads on Facebook →

The networks of counterfeit products also increase up to 80% due to the proliferation of illegal groups from abroad.

Zenit Detectives, company expert in applied research in the business world, announces an increase of 30% in the number of cases investigated in defense of the right of the trademark, patent and intellectual property. Continue reading Investigations in defense of trademark, patent and intellectual property rights increase by 30% →

This figure (extrapolation based on data from the Top 10 of media) would mean a growth of 8.5% compared to the figure declared in the third quarter of 2010

The Interactive Advertising Bureau, an association that represents the digital advertising sector , has estimated the investment in graphic advertising (display) on the Internet for the third quarter of 2011, amounting to 87.3 million dollars. Continue reading Graphic advertising on the internet increases by 8.5% during the third quarter →

A few days ago, after turning off the radio, bored with so much apocalyptic news, the story of the Titanic musicians came to mind.

We all know the history of those musicians, for some proud and worthy, for others indolent and absurd, who continued playing to reassure the passengers while the sinking of the famous transatlantic took place. Continue reading The musicians of the Titanic will continue playing: 10 keys to achieve it →

Although the need to generate a memorable Purchase Experience for our customers is increasingly widespread, it is important to keep in mind that this will never be achieved unless an “Experience for the Employee” is previously generated. Therefore, one of the primary tasks for any company that wants to offer experiences is to ensure that their internal resources are aligned with this new business model. Continue reading 5 keys to motivate and achieve an effective employee experience →

The positive experiences of the customers and a high level of satisfaction are undoubtedly the greatest and most valuable legacy for the companies and their own reputation.

However, brands must be protected against any problem or inconvenience caused by their services or products, and for this a really strong after-sales service is necessary that can provide the necessary attention and help to solve and prevent conflicts with consumers and consumers. customers. Continue reading 7 keys to protect our brand by improving the customer service experience →