All posts by kThwlsU

Spaghetti Bolognaise: Italian or British?

Spaghetti bolognaise has become a British institution. It’s so British that it’s almost impossible to imagine it might belong somewhere else or is not exactly what we think it is.

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As flamboyantly Italian as the name is, there is much about the dish that is unrecognisable to anyone who hails from Bologna. In short, the British have done what they tend to do when it comes to foreign dishes: they have made the recipe their own.

The Italian Version

In Bologna, spaghetti bolognaise’s home town, the dish even has another name: tagliatelle al ragu. In response to a plea from Bologna’s Chamber of Commerce, the Italian Academy of Cooking drew up an official recipe. It declared the ingredients as onions, celery, carrots, beef, pancetta, white wine, tomato paste and milk. There is some uncertainty over whether tagliatelle ought properly to be used in place of spaghetti. Certainly, spaghetti is usually associated with southern Italy rather than Bologna. However, several chefs are on record as saying that the tagliatelle vs spaghetti argument stems from a wealth and class issue. Historically, only Bologna’s wealthier inhabitants could afford to eat the fresh egg pasta from which tagliatelle was made, while poorer people made do with dried spaghetti.

The British Version

Compare this Italian recipe with British versions and you soon start to see the different. It isn’t just the garlic and herbs that most Britons include, the red wine they tend to substitute for white, or even the absence of milk: it’s the additions. Ask any Briton what they put in their spaghetti bolognaise, and you’re likely to hear answers like “Worcestershire sauce”, “Marmite”, “gravy powder” and “pesto”.

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Of course, despite the criticism levelled at British diners by Italian chefs and the press, there’s nothing intrinsically wrong with any of this. However, if you’d like to try the authentic Italian spaghetti bolognaise, fear not. Throughout the UK and Ireland, restaurants are coming to your rescue. For example, in Dublin restaurants that serve spaghetti bolognaise that even a Bologna native would recognise and appreciate include http://www.forno500.ie/.

Finally, there’s always the option of going home and recreating this Italian classic in your own kitchen. And if you decide you fancy a touch of roasted garlic or a slug of red wine in your version of the dish, it’s no one’s business but your own.

From ROI to Content Marketing Effectiveness

The vast majority of companies already have a content strategy. The Content Marketing Institute (CMI) indicates that 86% of B2C companies will continue to use it in 2017. They have learned well that content is king, and as such, they have it in mind in their Social Media strategy. However, it seems a bit complex to evaluate the taxes paid to this king, or at least the marks do not know how to do it.  Continue reading From ROI to Content Marketing Effectiveness

16 data and statistics to take into account about Social Media

With the new year getting closer, it is convenient to stop to make an evaluation of this 2012 that is slowly coming to an end, with the aim of learning everything that happened, trends, errors, success stories, Of everything relevant that can be indispensable to continue acquiring experience and make the most of all that has already been learned. Continue reading 16 data and statistics to take into account about Social Media

Why is commercial cleaning important for your business?

Cleanliness is a vital ingredient to a successful business, whether you have a restaurant, hotel, leisure complex or shop, no one likes to see dirt or smell unpleasant odours.

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Reputation

Hiring a commercial cleaning company is important because your company’s reputation will either keep the work coming in or close down your business. To have a good reputation, you need to have a clean and hygienic workplace and you will then have happy workers. This will provide you with a good work practice and your customers will be happy.

Access

If you walk around your business premises, whatever they might be, and consider how much cleaning and tidying is required, you will realise that you cannot do this alone. You have your own job so pass this to a professional company, with trained staff, who can come in when your business is closed and provide a service which will make your business better.

Business

Most businesses will benefit from commercial cleaners. Offices need a clean and tidy environment to bring out the best in the staff and so clean carpets, empty bins and hygienic kitchen and bathroom areas are important. Restaurants, cafes and pubs need to pass Health and Safety laws and be spotlessly clean in the food preparation areas. People will not go back to an eating venue that looks dirty and grimy, so it is important to keep a fresh environment that is clean and inviting. Leisure facilities need to have good housekeeping if they want customers to return and clean cubicles and showers are imperative for health and safety reasons. Would you go back to a shop with dirty shelving and mucky floors? Commercial cleaners will keep refrigerators and freezers clean and make your experience a good one when coming in for your weekly groceries. Finally, if you work in a factory, equipment and working areas all need to be cleaned down in order to keep a safe working environment for staff.

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Choice

There are commercial cleaning companies available in every corner of the UK who are only a phone call away, for example, office cleaning in Belfast or  commercial cleaning in Belfast, all of which can offer services relative to your needs.

With your cleaning problems sorted, you will now be able to concentrate on the way you run your business without any distractions.

In 2017 the SEO will stop being “engine” to become “experience”

The arrival of 2017 once again generates expectations and prepare us for the continuous changes that could take place during this new year. From Predictions, forecasts and trends we talked during much of the last stage of last year and the first days of 2017 still continue to come opinions and visions of many professionals and experts in advertising and digital marketing that leave their pearls in relation to It seems, is about to arrive or will involve important paradigm shifts. Continue reading In 2017 the SEO will stop being “engine” to become “experience”

5 More Features of a Fantastic Website

We’ve already looked at five of the most important features to include on a business website. Here are a further five items that you really should include if you want your site to attract high-quality visitors.

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1. Mobile-Friendly

If your website doesn’t display accurately on a smartphone, then you could be inadvertently deterring potential customers. According to the BBC, 37 million people in the UK have a smartphone, which represents around four in five adults. People using a smartphone to research products and services online have particular ‘intent’, making them very likely to make a purchase on the spot, so failing to ensure that your website displays effectively on a mobile device could be costing you dearly.

2. An FAQ Section

Prospective customers are likely to have unanswered questions about your products and services, so answer their concerns with a dedicated FAQ section to make sure they get immediate answers. You may need to include sections dealing with particular goods or services that you provide, along with payment information, delivery schedules and costs and how to go about making a return or applying for a refund.

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3. Good Hosting Service

Your site needs to be working for you day and night throughout the year in order to be effective, so don’t skimp on the hosting. Trying to save money on this aspect of your site could lead to slow load times or, even worse, down times when your site is simply not available. This is an area which really benefits from professional assistance, so whether you live in the remote Highlands or Reading web design companies locally should be able to provide you with appropriate hosting packages. Companies such as http://www.starwebinnovations.co.uk/ specialise in catering for the smaller business, so they understand the need to keep within a tight budget.

4. Have a Social Media Strategy

Everyone nowadays uses social media to connect with their favourite brands, so make sure that you regularly update your Twitter and Facebook feeds with relevant and interesting information about your products and services. Don’t forget to include Pinterest, LinkedIn and Tumblr too, as all these platforms raise interest in your brand.

5. Don’t Include Bells and Whistles

Some website features actually alienate potential customers, so avoid the use of background music and autoplay features, which are annoying.

Is your business prepared for the mobile marketing revolution?

It is no great surprise to hear in our media the great technological advances, which are changing rapidly and constantly.

A consumer who was recently enjoying his new mobile device, it is only a matter of months before a new and improved device comes to market, when he was just beginning to use his recent technological acquisition. Due to the rapid global growth in the use of Smarthphones, Tablet, among other mobile devices, a new need arises that we must adapt if we really want to maintain our competitiveness in the market. Continue reading Is your business prepared for the mobile marketing revolution?

Roof tiles versus slate

There are a number of materials that can be used for roof covering, but the majority of roofing projects tend to use either roof tiles or slates. So what are the differences when considering which to use on your own roof?

Tiles

Usually manufactured out of clay or concrete, tiles are available in a wide range of colours and styles. Therefore, there will be a type that is suitable for any style or age of property.

You can even go crazy with the various colours, but perhaps not quite as far as the gentleman in Derby, who wrote a message on his roof, as shown in this BBC article

Concrete tiles are usually bigger than clay, so can cover an area faster and are easier to install. However, on a roof with sky lights or chimneys, smaller clay tiles may well make fitting around these extra obstructions easier, making clay a better choice.

Slates

Slates are a more traditional material, and as such, come in limited natural colours. Natural slate is created by splitting certain types of rock. Although expensive, they are extremely hardwearing, a natural product and are very aesthetically pleasing, especially for older, more traditional buildings, where modern roof tiles might look a little out of place.

You can buy artificial slates, but these are either concrete and not nearly as long lasting, or they are made from slate dust combined with resin and aren’t much less in cost than the natural version.

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Once you have decided what type of material you wish to go for, locate and choose a good local roofer to fit them for you.

You could search online, as most traders will have some kind of online site.

For example, if you were looking for Evesham flat roofing or other roofing services in the Worcester area, you could consider http://www.lwroofing.co.uk/ . There are also plenty of reviews for various companies available online as well.

You could also consider contacting various trade organisations, as well as recommendation lists such as Which’s trusted trader award. Asking around for personal recommendations to help you locate the tradesman you need is also a good idea.

All of this will enable you to locate the right roofer, to help you get the roofing you want and need fitted to your property.

Content marketing reaches 12% of companies budgets

Companies are spending an average of 12 percent of their budgets on content marketing, according to an Ad Age study conducted in late 2012 among 600 companies. One in five respondents said they were dedicating 19% or more of their budgets to content marketing, but another similar percentage was less than 2%. This result contrasts with a recent study by Econsultancy and Adobe that claimed content marketing as one of the digital priorities of companies for this year. Continue reading Content marketing reaches 12% of companies budgets

What are you waiting for to mobilize your company?

Who does not have a Smartphone? Underneath what Bethlehem has not landed a tablet left by the very Kings of the East this Christmas? No one escapes, the future passes through mobility and we are witnessing a rapidly changing model. 

From the first developments in which large computers occupied entire rooms, in the 80’s when personal computers were born or the decade of the 1990s when the Internet breaks into homes, small and large companies have adapted to the circumstances. Now, it was not going to be less. At the beginning of 2013, the development of mobile technology is already a reality that is based on a policy of fait accomplish.  Continue reading What are you waiting for to mobilize your company?