Fernando Aparicio, former pay pal country manager and current Director of the first Advanced Program Ecommerce Projects of Kschool, is one of the most reputable people in our country on electronic commerce.

A professional with more than 20 years of experience in various areas: international sales, project management and Internet companies and consultancy in legal and procedural aspects of information security, which reveals the latest trends and news in a sector that is experiencing the beginning of an authentic and great golden age. Continue reading Social networks are a reality that every company must know how to manage in a very personalized way →

Currently, in the economy focused on social media, it is becoming more frequent to have long-term, complex and lasting business relationships with other people, without having to deal with them in person or even by telephone. Moreover, business support and even customer service are moving through the web instead of being handled in person, to which we must add that with the reduction of costs the events, conventions, conferences and meetings are all done in virtual way Continue reading Beyond Social Networks: The importance of face-to-face meetings →

Many people do not take advantage of the use of the lists on Twitter, in some cases because they do not know them and in others because they do not find a specific use. Let me give you some ideas on how to use them.

The process to create them is very simple, in your Twitter profile you go to “Lists” and from there to “Create Lists” you must put a name and a description, you can also choose to make your list “public” (everyone can see it and follow it) or you can make it “private” (nobody can see it or follow it). Try to make public lists with clear and understandable names. Continue reading 12 Ideas to use Twitter Lists →

Marketing professionals are taking advantage of a greater number of channels, media and tools in each new campaign or strategy developed, and social media is acquiring an increasingly important role in this regard.

However, social networks are still a battlefield or experimental testing for many of these companies that seek through different formulas the most effective way to find a greater return and impact of their actions. Continue reading Social networks, ‘test field’ for marketing professionals →

We have already talked many times that a single online marketing action can hardly solve your Internet presence. You must integrate many of the possibilities offered by the network and organize them within a strategic plan.

Many companies think that social networks are the new hens of the golden eggs. Attending with this metaphor to that they hope that, without doing anything, the hen will provide them with the success that they have not worked together in other areas such as: customer service, quality department, etc. Continue reading Social networks? The goose that lays the golden eggs does not exist →

One of the main pitfalls that we Social Media professionals encounter when it comes to evangelizing and spreading the Gospel of Social Networks are the skeptics.

These are people who think that social platforms and, in general, social networks, are nothing more than a hoax, a way of throwing money and a real joke, ignoring and squandering the full potential of these new channels that are open to facilitate the customer-brand relationship. Continue reading Social media? If you are not going to make an effort, dedicate your time to something else →

Since the emergence of 2.0 technology and social networks, many of us have tried to help and support companies fundamentally in two ways: Publicize what these new tools can bring to organizations and make known the good use that should be made from the same. Continue reading Be clear, ‘There are no’ miracle solutions in Social Media →

The professionals who dedicate ourselves to Social Media know well how important it is to maintain good and cordial relationships with other professionals, not only to strengthen our brand image, but to have the possibility of improving professionally speaking, since they are precisely the relationships between different professionals that can open new doors to new projects. Continue reading Social Networking: The power of alliances, synergies and professional relationships in Social Media →

One of the main problems of companies when they initiate their strategies in social networks is how to achieve a critical and relevant mass of followers. Many experts will tell you that the number of followers does not matter, others will tell you that the amount is indispensable … but certainly, the really true is that without followers we can not build a community around our company or brand.

To achieve this, it is necessary to develop a clear strategy in the different social networks where our company or brand is present. A strategy with different and fundamental phases as they are; the launch, management, optimization and analysis of ROI. Continue reading Basics of Social Media: The importance of the number of fans and followers in social networks →

The 100 Fortune Global companies are mentioned on the Internet 10,400,132 times per month. Most of these mentions take place on Twitter, according to the III ‘Global Social Media Check-up Study’ developed by Burson-Marsteller, which includes new data provided by Visible Technologies, leader in monitoring, analysis and social media services for companies global level. Continue reading Most conversations about companies occur on Twitter →