Marketing and mobile technology are experiencing an authentic revolution that directly affects traditional commerce and all types of businesses. The habits of users and consumers are changing in this process. Every day there are more connected people who use their Smartphones to compare prices, search for stores or products and even make recommendations about their experiences, and it is something that we can not ignore. Continue reading The habits of mobile users and consumers are completely changing traditional commerce and business →

Consumers use various channels and digital devices to discover new products, with research and product purchases through their PCs in 87% of cases, the most widespread trend compared to 71% of those who prefer to do it directly in the physical stores. However, the latter, thanks to the performance of our new mobile devices, also make use of these devices when they are inside them. Continue reading Tables and social consumers. The new trend of online commerce →

This is the main conclusion reached by a recent report developed by Forbes; In the current social productive model, the Prosumers (yes, yes … you and I … we) have great empathy and willingness to tightly link with the brands “that satisfy us” with little effort they make in relation to their actions and our needs . Continue reading Loyalty and commitment, keys to achieve online success →

According to the latest forecasts of Zenith Vigía, advertising investment in media will fall by 2.3% in 2011, reducing the advertising market to 5,713 million euros, a figure similar to that of 1999.

This forecast, corresponding to the surge in September, worsens the data of the previously made by the same panel of experts during the month of July, when it predicted a fall of 1.2% in advertising investment for 2011, that supposes an important setback practically in all the mass media, except the publicity in Internet that continues growing. Continue reading Internet is strong against the worst forecasts and the fall of advertising investment →

After the recent arrival on the Internet of all brands from one of the largest Spanish fashion groups, affiliate, a leading company in results marketing, analyzes the growth of the sector in our country and defines the main benefits of affiliation in the development and dissemination of the same.

For two years we have been seeing an unstoppable growth of electronic commerce in Spain. The latest figures from the Telecommunications Market Commission (CMT) indicate that, during the first quarter of 2011, 30 million online transactions were made in our country, of which 963,000 were destined for fashion and accessories, constituting a value of more than 71 million euros. Continue reading The rise of online fashion as the icing on the success of e-commerce →

A recent survey developed among consumers and mobile buyers reveals a greater level of satisfaction with the purchase process among tablet owners, while smartphone users continue to struggle with usability issues.

E-tailing Group conducted a survey called “The Shopping Mindset of a Mobile Consumer”, and found that tablet users see it as an ideal tool for product research and browsing, as well as for shopping. The level of satisfaction was 68%, surpassing 48% of the users of Smartphones. Continue reading The tablets increase the level of satisfaction of consumers in the purchase process →

The plenary of the European Parliament has endorsed the rule that aims to strengthen the rights of consumers who buy over the Internet. The main novelty is that it sets a return period of 14 days for all the EU territory during which the buyer may retract a purchase without having to give reasons for his decision and without any cost. This period of reflection is currently 7 days. Continue reading Online purchases will have a return period of 14 days →

The lack of coordination between manufacturers, operators, merchants and administration is one of the main obstacles to the rapid growth of mobile commerce

Sybase 365, the world leader in mobile commerce and messaging services, has just released the results of the global survey on Mobile Payments using NFC technology.  Continue reading We will still have to wait to make mobile payments using NFC technology →

Adobe Systems Incorporated (Nasdaq: ADBE) announced that it has acquired the private company Demdex, a leading data management platform company. Global spending on online advertising is a large and growing market and is projected to reach US $ 109 billion by 2013 * when online advertising becomes an increasingly strategic part of the marketing components. The optimization of online audience is a critical factor for advertisers and publishers to maximize their investment in online advertising. The inclusion of Demdex in the Adobe® Online Marketing Suite, driven by Omniture®, offers an audience optimization solution that will allow advertisers and publishers to consistently deliver more relevant digital experiences to their customers. Continue reading Adobe acquires Demdex and brings audience optimization to the online Advertising market →