The Community has been in recent times the fashion profession; When it came to redirecting their career and finding a way out, many chose to start training in the area of social media management. However, lately we heard little or nothing about this figure, which makes us think, was it really a profession of the future? Why has it stopped generating expectation?

The importance of the Community Manager as “person in charge / responsible for sustaining, enhancing and, in a certain way, defending the company’s relations with its customers in the digital field, thanks to the knowledge of the organization’s strategic needs and The interests of customers … and that according to the Association of professionals of community management and social media (Aerco) is still as much or more necessary than ever. Continue reading Has the Community Manager figure left expectations? →

The video seems to have become one of the most used resources by brands and companies. YouTube figures speak for themselves. 800 million unique visitors per month. However, not all videos are the same, nor do all of their contents arouse the attention of users. If we want to make our videos the best asset of our marketing strategy, there are some aspects that maybe companies should know. Continue reading The dilemma of video as the center of content marketing strategy →

Mobile devices are already more than a tool of distribution and communication, they have become within the companies in one of the strategic pillars of the creation of value. But according to Javier Pérez Dolset, CEO of Zed and Founder of U-tad and Director of the Association of Mobile Communications, “The mobile revolution we are experiencing is in its infancy, it is only the beginning of something much bigger. So far we have only seen the tip of the iceberg of what will be the future of mobile marketing. Continue reading The mobile revolution we are experiencing is still in its infancy →

Globally, sponsored search spending continues to grow, with 15 percent percentages in the first quarter of 2013 compared to the same period in 2012, according to Kenshoo’s latest Global Search Advertising Trends report. In the US alone, growth compared to the same period last year was 24%.

A large part of that increase comes from mobile devices, as consumers increase their browsing activity and searches on smartphones and tablets. But still, especially in the US, advertisers continue to place a greater emphasis on desktop searches. Continue reading Mobile devices generate 1 in 5 clicks on sponsored searches →

The average value of Facebook fans has been increasing in the last two years. It is estimated to have reached as much as $ 174 in 2012, which is 28% compared to $ 136 in 2010, according to the latest Syncapse report.

The study, titled The Value of Facebook Fan 2013, analyzes the behavior of Facebook fans from 20 leading brands, focusing on average spend, loyalty and willingness to recommend the brand in their environment. To that end, 2000 US consumers were surveyed, who identified themselves with Facebook users and indicated which brands were still on the social network. Continue reading How much can a follower or fan of a brand actually become worth? →

That habit by mobile users to use the smartphone or tablet while watching television is already a consolidated fact. This causes a decrease of the attention of the spectators towards the big screen, attracted by the stimuli that offer him the intelligent screens. Faced with this new reality, mobile companies have launched to create applications and websites, in order to take advantage of this behavior. Continue reading The second screen is ready for prime time →

The term “Chef” is attributed to the professional chef, or the person responsible for organizing and managing a team of different professionals who work in a kitchen, usually in establishments such as restaurants, hotels and all types of dining rooms. The gastronomy of course is much more than different types of food on a simple dish. It is culture, it is experience, it is knowledge and also an art in many ways.

That said, many will wonder what is the relationship between this type of professionals and those dedicated to social media and how in their daily work we can find great similarities. Continue reading How to become a true chef of social media and content marketing →

The Mayan prophecies, Nostradamus, and any other similar predictions are nothing to which it can mean to a company not being prepared before the “mobile warming”.

The penetration rate of smartphones continues to grow non-stop. In mid-2012 stood at 42.6%, up 17.5 points over 2010. A few months later, the figure had risen to 56%, as we mentioned a few months ago only. In the US penetration is already in 76% of the population. Almost all of us already carry one. And in just 4 years, the “mobile warming” will have as effect not the rise of the sea, but that the traffic of mobile Internet grows by 2,600%.

“It is not that catastrophic rise that must concern us but the missed opportunities to reach new customers and to be connected,” they comment from WompMobile. Continue reading Marketing and mobile experiences: The new apocalypse for companies and brands →

Email is still one of the most important marketing channels, if not the most important. And with more consumers accessing on the go, it’s imperative to make sure that emails have been optimized for reading on mobile devices, such as smartphones and tablets. But that does not mean that companies forget traditional desktops. Continue reading Opening emails on mobile devices continues to grow →

The explosion of mobile devices and smartphones has enabled more users to check email from more places and times, but has also shown a constant problem: adaptation of emails to mobile screens. Despite the efforts of companies to test emails to ensure that fit properly on screens, many do not. And a new report indicates that users automatically removed from their inboxes. Continue reading More and more users delete emails that do not fit your mobile →