The current market trends have led to brands and companies to seek new avenues of communication with their customers. Trnd, he has conducted a study with a sample of 2,680 women to meet the communication channels most used when choosing particular brand or product.
The study results support the importance of the recommendations in the habit of buying, word of mouth among customers and potential consumers, through their views influence the purchase of the people around them. Over 98% of respondents claim that in the past year have recommended a product, service or company someone around them; 92.3% of women have chosen a company or brand to have heard or read a good experience of another person, and 85.8% of them have shared information about a brand on the Internet, blogs or social networks. Continue reading Word of mouth becomes the best influence on the purchase decision female audience→
Loyalty to a brand is one of the intangibles that companies seeking to develop among its customer base. A loyal consumer to a brand prefers over others, maintains a relationship with a special with her look (not the same as it relates to the brand in question with its competitors) and becomes a sort of ambassador the same. But getting a consumer loyalty is not a simple job and requires a strong investment in work by the brand that seeks it, but what to do to get loyal customers to a brand? Continue reading If there are rewards, women are the most loyal consumers of brands→
In recent times, if we look at job opportunities for marketers that are on the market, increasingly they are demanding more knowledge and skills to candidates. You have to be very up to date to consider yourself a modern marketer and know what characteristics should have a good marketing manager and not only at the level of technical knowledge but all those “intangibles” of management that can differentiate you and add value to your career. Continue reading 10 lessons of management you should not forget as marketer→
In 1985, a Dutch businessman named Wayne Huizenga opened a small shop in Dallas movie rental called Blockbuster.
A few years later we could speak of an entire industry with 8,900 stores, 90,000 employees in 25 countries with billings reached the 11,820 million dollars.
In the 90’s ambitious growth plans they presented according to a market that did not stop growing. The business model seemed simple and replicable 100% for almost the whole world geography. Settlements were made up of about 10 people experts in film and video games segmented promotions for days. Continue reading When not on time change: The case blockbuster→
If you are a regular reader of this blog probably already know its meaning: a way to communicate in which you defend your rights, you express your opinions and suggestions perform honestly and not aggressive.
Assertiveness is nothing but respects you respect for others. Say what you really think controlling the message you want to convey to not be too aggressive or brittle. Continue reading What is assertiveness?→
Financial planning is very important since one not only needs to look out for the finances for the present but also for the future. No one knows what kind of financial emergencies and liabilities may arise in the future – for example children’s education, emergency medical care, a celebration or a tragedy in the family, and hence one needs to take all this into account to ensure that one has enough financial flexibility for the future. There are various experts in the market who can help one plan for the finances. But the best thing to do is to use a financial planning software. Not only does this method of financial planning cost less but it is also more efficient. Let us look at the various benefits of using such a software. Continue reading What are the 5 benefits of financial planning software?→
Facebook has made its way so deeply into our lives that it’s hard to find someone who doesn’t use Facebook these days. Everyone you know will probably have a Facebook account. Because of this social media revolution the business sphere has also followed potential and existing customers onto Facebook. It provides an opportunity to easily target people who are interested in your products instead of expensive advertising that targets everyone in an effort to catch prospective customers. It ends up saving time and money especially since the cost of running a Facebook page can be as low nothing if you do it yourself. Continue reading Why facebook fans matter to businesses→
Business people methodology credit organizations for some expansion when their organizations are confronting fiscal emergency and need some rescue. The downside to this move is that numerous will get the credit without assessing the underlying reasons that put the business in such a position. Of course, the few that will assess the reasons don’t guarantee that they have put set up the right measures to moderate such episodes. Continue reading Understand Where Problems And Concerns Starts On Your Business Credit→
Beginning your own particular business isn’t a simple errand, particularly when you require more than a few several dollars for the starting financing. Keeping in mind keeping your employment until your business begins to transform a reliable wage stream is a sound exhortation, some of you may not have the capacity to make utilization of this individual financing source. So how would you get the cash for the beginning financing in your organization? Continue reading Business Financing Solution That’s Perfect For You→
