“Chance favors no more than prepared spirits.” Louis Pasteur
The changes tend to overtake us and catch us off guard. Both good and bad: the death of a loved one, find the love of our life or close a great sale. Life is full of unexpected moments from even before the moment of birth, way to the ovum of our mother. Continue reading Take advantage of coincidences as a marketing strategy: Serendipity
It is very common that companies (or those who manage their image) believe that branding is having an approved graphic image, a slogan that attracts attention and a relative presence in the media. However, thanks to the strength that digital media has given to consumers, now they are the ones who decide the rules of the game and are not willing to get involved, much less to create links with brands that do not offer added value to their lives. Continue reading 5 common mistakes that can end with a brand
A recent report by Advertiser Perceptions notes that advertisers are thinking of spending more money over the next 12 months, than they have in the past four years, although what is most surprising about the data in this report are the areas where they will allocate this expense. Despite the constant growth of mobile advertising and social media, many efforts will be made in traditional media (national newspapers, magazines and TV). Continue reading Advertisers will increase advertising spending in traditional media
Valassis, provider of coupons and discount vouchers online, has published the results of an investigation which shows the clear growth of the use of this type of resources that have become a powerful sales promotion tool for retailers that try to take advantage of the opportunity of the current needs of consumers. Continue reading Why discount coupons are a potentially successful and growing resource
Companies are losing billions in revenue due to their poor understanding of online customer experience, according to a recent study by Econsultancy with Tealeafs conducted between businesses in the UK and US markets. Continue reading Companies lose large amounts of money for not understanding the bad experiences of users
Cutting costs, streamlining processes and setting up standard operating procedures will save you money over time, and it doesn’t have to take a lot of effort either. In most scenarios, you simply need to know where to put your money to make it work best for your business.
These five tips will help you reduce costs and scale up your business from the start https://www.bbc.com/news/av/business-38663672/ceo-secrets-how-to-make-a-small-business-really-big so that you can improve your output and your profits.
Embrace technology
Technology is a wonderful thing and there are many ways you can use it to your advantage. From utilising open source software to remote desktop applications, to free project management and teleconference tools, there are so many ways you can capitalise on the available resources and reduce costs. Do your research to find out what tech will make running your business easier.
Ditch the landline
Traditional phone lines are expensive and unnecessary. Opt for VoIP, virtual lines or mobile phones and you’ll reduce expenses dramatically, as you won’t have line rentals and other associated costs.
Stop using credit
Your credit card may be very useful for business expenses, but they add up fast, and then you pay interest on them too. If you’re not too sure how to get out of debt or want some help, work with outsourced accounting services like https://www.mushroombiz.co.uk/homepage/services/accounting/ and see where you can streamline your savings and cut back on the credit facilities you keep relying on.
Cut out paper
A little bit of paper may be a necessity, but in this day and age, there is no reason to print huge amounts, send out written letters or mailers, or spend endless sums on paper and ink. Do as much as you can online, and try to be as paperless as possible. Not only will you save yourself some money, it’s more environmentally friendly too, and your customers may notice this!
Take your marketing online
If you haven’t yet investigated the option of marketing online, now is your chance. There are so many cost-saving ways to advertise on the internet, and whether it is social media marketing, email campaigns or other similar services, you can cut costs dramatically by utilising the world wide web. There are plenty of avenues to explore online, and there’s sure to be at least one suited to your business and marketing needs.
“If brands want to earn the respect of millennials, they should behave in a socially useful way.” This is undoubtedly one of the most important conclusions of a recent study developed by McCann Worldgroup, which also states that for brands to be recognized for this role, they must help young people to share, make new contacts, manage their connections and you narrate his life in the social economy. Continue reading Brands must be made social to conquer new generations
According to new data from the Virtual Edge Institute, hybrid events, those that are offered for both in-person and virtual assistants, are very valuable.
According to the report, more than half of the respondents prefer virtual events, since they can save time and money, while offering them the possibility of attending virtual events and conferences that would otherwise be lost. Continue reading The ‘virtual events’ gain interest and followers among professionals
According to a Borrell Associates survey, Facebook is the social network with the highest satisfaction rate among SMEs, indicating that 76.5% of them are somewhat or very satisfied with their pages.
In contrast, only 6.6% are “somewhat or very satisfied” with their MySpace pages and 78% do not use this service, compared to Facebook that has a non-use rate of only 2%. Twitter follows Facebook with about 38% satisfaction from SMEs, while 37% do not use this social network. Continue reading SMEs feel satisfied with their presence on Facebook
A marketing plan is a written document that defines the current situation in which the product is located, and how it has arrived there, the problems and opportunities that it faces, establishes the objectives, defines the necessary strategies and programs to achieve those objectives and establish who is responsible for the objectives. Explained this, we can highlight 5 fundamental aspects of the Marketing Plan. Continue reading 5 fundamental aspects of the Marketing Plan
