Category Archives: Social Media

Social Media

You cannot choose not to have a social presence is essential for brands

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According to the study by Weber Shandwick Worldwide in collaboration with Forbes Insights, be “social” is essential for brands today and although many of them are adapting to the digital revolution, significant improvements are still needed to build a brand with its own social identity.

“Socializing Your Brand: guide for the socialization of brands” she was presented this morning in Madrid at an event involving Chris Perry, President of Digital Communication Weber Shandwick and Leslie Gaines-Ross, Strategic Manager Reputation Weber Shandwick. The event was attended by Ana Fernandez Pardo, Communications Sfera, Gosia Pajkowska, PR Manager of Vente-Privée and Guillermo Haro, Professor of Digital Strategy, Tutor Entrepreneurship and Academic Director of the Seminar on Management Communities virtual IE Business School.

The study provides managers of the areas of communication and marks a starting point for creating a truly social brand. The online study was conducted among nearly 2,000 executives from the most important companies in 50 countries in North America, Europe, Africa, Middle East, Asia Pacific and Latin America. Continue reading You cannot choose not to have a social presence is essential for brands →

Social Media

Things that we know the social media – Banishing 10 great myths

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Talk about Social Media is synonymous with business success? Easy access to social networks and unlimited number of tools, platforms and existing functionality, open the doors to a “new” world where the influence is measured relative to the ability to access our target audience and give them exactly what they are looking for, and distinguish ourselves from our competition.

Sounds easy right ?, But it is not, be in social networks is necessary and demanding. Continue reading Things that we know the social media – Banishing 10 great myths →

Social Media

Becoming social networks in collective networks

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The great challenge facing companies a few years ago was to implement a coherent system of social networks and the business environment in which they moved. With more or less success, after all, following a universal guide, it is easy to set up a presence of our brand on the Internet. Come, bah, you ride in a helicopter and leave you in the middle of the mountain. So far it is simple, and even free: requires no special skills or human or technical. The ROI is brutal, ultra-liberal dogmas led economy to one end or outlined by Ayn Rand in him ecstatic state itself:

(X Factor investment 0) (0 x Factor training)% u2013 (nx hours) = “Come let us”

Then comes the monitoring, optimization SEO, and everyone will think you are up to the top. Undertake laudable as foolish adventures, such as multichannel madness (options for a company of formwork, LinkedIn for a paint shop). When Paul McCartney wrote “Here, There & Everywhere” was not thinking of his wife, but in the embattled and labeled itself “Community Manager” and his obsession ubiquity. Multiple platforms, distortion secured message, do not hesitate. Continue reading Becoming social networks in collective networks →

Social Media

Engagement? There is one thing we need to know about him

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It ‘s amazing how possible that such pages can generate such a high interaction: from 4 million to 1 million comments per post on average, even cases like MTV Roadies reaching generate an average of almost 450,000 comments post!

Even to appear published this information, the comments revolved around the fact that the content generated by the greater “engagement” was religious, and even his hook was so powerful that it could overcome the effect created by a teen idol of the stature of Justin Bieber. A whole surprise for our traditional marketer mind, right?

However, I have an important idea to discuss with you and for that, I played a little with Excel and added to the table above, rather than a column titled “Royal Engagement”. Continue reading Engagement? There is one thing we need to know about him →

Social Media

How small business can grow their presence through social media?

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Many business owners are seeking to make growths, by attracting more leads to their business. Small businesses face common challenges like minimal support staff and limited resources. They often need to do so many things in very little time. Fortunately, there are efficient ways to perform advertising and marketing tasks easily, without heavy investments. Social media allows us to do many great things. Social media is an online platform where people can share, participate, discuss and do many other things. Common social media platforms are MySpace, Google+, YouTube, Twitter and Facebook. Continue reading How small business can grow their presence through social media? →

Social Media

GitHub gitting money – $2bn worth

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Investors have faith in online source- code.

GitHub have been valued at $2bn after receiving a $250m venture capital.

It is worth than ZenDesk , Yelp and only marginally less than the New York Times.

The site has raised to high popularity and money fast as it was only founded in 2008. The site already has over 10 million users and triples that in monthly visits to the site.

GitHub gitting money

Although reported to be worth $2bn GitHub have neither denied nor confirmed that valuation.

Although a reasonably quick rise to wealth for GitHub it wasn’t necessarily an easy one. They were accused of being gender bias and a female engineer was claiming she was sacked unfairly after persistent harassment from fellow employees.  They’ve faced legal complaints about policies and protecting controversial products.