Companies, both large and small, are increasingly aware of the importance of being part of the digital universe, particularly the impact that social networks exert on users. So much so that it is obvious that companies that do not have a presence in the digital medium are becoming invisible to many consumers. Continue reading Social networks: Without strategy there is no paradise! →

Listening to your customer in Social Media effectively is one of the main headaches of the marketing departments of many companies. This is the step before any strategy; essential to know him and in this way to know what his needs are, how you can approach him, and, most importantly, how to hook him to want to be by your side. Continue reading In Social Media, it is not the same to hear as to listen →

Marketing professionals are strongly committed to Social Media, 94% of them have used it to promote their business, while 83% consider it important for their company; and have real reasons to do so. Continue reading The pillars of Social Media Marketing →

With the new year getting closer, it is convenient to stop to make an evaluation of this 2012 that is slowly coming to an end, with the aim of learning everything that happened, trends, errors, success stories, Of everything relevant that can be indispensable to continue acquiring experience and make the most of all that has already been learned. Continue reading 16 data and statistics to take into account about Social Media →

To all of us who are immersed in the exciting world of Social Media we have ever been recorded an interesting phrase from someone. Reading those sentences will make us realize the reason they have and even see some things that we probably have not taken into account yet. Continue reading Exciting social media quotes to apply to the company →

In the current world of marketing, there is a tendency to attribute all the goodness of the world to the social media, and tourism has not been left out of it. It is these same pages of PuroMarketing we have published a whole battery of articles analyzing the pairing, almost perfect between mcommerce, ecommerce and tourism.

Sometimes a jug of cold water can come in handy to bring us back to reality. At least that will be the effect next April when, during the World Tourism Forum (WTF) of Lucerne, the study prepared by the University of Lucerne on the role of social media in this sector will be presented. The results of the study are that the social media has a significantly less significant weight than hitherto attributed. Continue reading New study calls into question the relevance of social media for tourism →

Taking advantage of the power of networks such as Facebook, Twitter, YouTube, Google, LinkedIn and Pinterest, among others, we are witnessing how brands approach web 2.0. Current and potential customers.

The move from “fan” to “liker” probably has been an excellent idea of Facebook so that the fact of being “ fan ” of a brand did not sound so exaggerated. It seems that it is easier to click on “Like”, as is the “Follow” of Twitter. That’s how we see it – or relatively easily through the execution of actions recruiting of likers (followers) – brands are able to get more and more followers. Good for them.

Even in this scenario and with “likers” who are very enthusiastic about responding to a slogan such as “how is the weather in your city?”, I allow myself to throw a skepticism about the phenomenon and ask: Do they know the marks How to tap into the potential value of your social media actions ?

Responding to the above, and before issuing any judgment, I then share ten keys that brands should consider when establishing their links in social networks. Continue reading 10 Keys that brands should consider to establish good links in social networks →

It is said that no two individuals are the same, that we all have our own characteristics, depending on our personality and way of acting or thinking.

On the other hand, certain roles can be established, which group us according to certain rules or behavior. This premise is also extrapolated to social networks, where they can differentiate between different types of fans, attending to their behavior:

The peaceful follower

From time to time he reads your publications, when they appear before him, but he does not look for them intentionally. Know your business, which does not imply that it is necessarily your client. He started following you because his friends were already doing it.

Truth be told, you are not your fan more unconditional, but you could get your reaction if you provide interesting content, great visual appeal, in the form of images, videos and prompted you directly to participate with surveys and promotions. Continue reading 7 types of followers and fans and what to do to earn them →

Social networks are a very attractive medium for teenagers, who use them to be in contact with their friends, meet people and share all kinds of information about their tastes, preferences and daily activity.

This public uses social networks for a mainly playful purpose, but they must be aware of the exposure to which they submit their most personal information, the treatment they make of it and how it can be used by third parties for commercial or other purposes ethics. The Pew Research infographics show what, how and with whom these young people share their information: Continue reading What do young people do on social networks? →

How much will I earn if I get into social networks? This is the question that, doubtless, more times you will have to answer when it comes to interviewing you with a manager of any company. And it is true. Let us not deceive ourselves. The objective of any business is to increase its sales and, as such, can not forget the economic concept in any of the activities it undertakes. But what happens when you insert advertisements in a media, for example? Is that insertion also subject to future earnings? Is the printed medium required to print an exact figure before launching such advertising? Continue reading Online presence, the best advertising in social networks at lower cost →