Popular wisdom says, and it seems that we all agree, that technology is changing the way people work in the branches and offices of credit institutions. It is not uncommon to hear that branches have died at the hands of Internet banking or that mobile phones will no longer mean that you need to go to the offices in person. If we add to that a bit of reconversion of the financial sector and a redimensioning of the distribution networks, it seems that everything would point in that direction. Continue reading Clients change, but do they change the service provided by banks and savings banks in their branches? →

All companies start as someone’s idea, maybe a small group of partners, a family business, a couple, among friends. And when businesses start, the image of the company, the brand, the reputation go directly from the people who initiate it. It is a strong footprint, that remains, lasting, because it comes drenched with that energy that created the business in the first moment.  Continue reading Company reputation and the responsibility of the commercial →

In any company the first day of activity is exciting, with expectations for the future, wanting to have a first customer … But in retail, the first day is “the big day”, the day of lifting the blind and causing a great Print; and with the right management it will go down in history as the day, the week or perhaps the month in which it had the “opening effect”. Continue reading The opening effect: 10 keys to successfully open our trade →

Everyone focuses on social networks thinking of an economic ROI that does not necessarily come soon, and may even never come directly, but indirectly. How can it be? The answer is simple: offering a great customer service through them. Continue reading The importance of social CRM for optimal customer service →

According to the latest data and forecasts from the panel of Zenthinela advertisers, advertisers forecast a strong fall in advertising investment of 3.9 percent for this month of December.

Although 2011 began with a slight optimism, during its course and almost at the end of the year, there has not been the “expected recovery” that in other years has been experiencing the hand of seasonal products. As a result, the advertising investment falls back to be placed in figures of the ‘past century’. Continue reading Advertisers foresee a sharp fall in advertising investment. Internet follows Unstoppable →

The team of professionals (37.0%), the experience in the business (34.1%) and the price (29.9%) are the three most important aspects when choosing a consultant in a selection process.

These data are derived from the II prScope Study carried out by Grupo Consultores, which includes the opinions of the main communication managers of 211 companies throughout. Continue reading Professionals, Experience and Price, the three most determining aspects when choosing consulting →

Companies hire staff, while increasing spending and improving the planning of their efforts in social networks.

During the summer of 2011, executives from Booz & Co. and Buddy Media conducted a Fortune 100 survey among company managers for their “Capabilities: Social Media and Marketing campaign.” Among the conclusions of this study stands out the need to make investments in the entire spectrum of social networks. Booz & Co. and the Buddy Media study pointed out that these will be the recipients of the highest percentage of total spending on digital marketing in the next three years. Continue reading The big brands and advertisers intend to invest more in media and social networks →

One of the most relevant news of the week has undoubtedly been the new step taken by the Inditex company, founded by the Spaniard Amancio Ortega.

An entire commercial empire with brands and stores such as Massimo Dutti, Pull & Bear, Bershka, Oysho, Stradivarius, Uterqüe or Zara that is present in 78 countries with a network of more than 1,540 stores located in privileged locations in the main cities of the world.   Continue reading Zara and Inditex, an empire that extends its domain on the Internet and social networks →

On many occasions we have meditated and reflected on the best business name we could give to our own business, company or brand. All this is clear, bearing in mind that brands and commercial names play an important role when it comes to impact and remain in the minds of consumers.

However, despite the fact that the most popular brands are those that are most recognizable and familiar, their origins hide disparate stories that resulted in their own business names. Continue reading 30 brands and trade names and the origin →

“To know each other to give more: First Personal Encounter Branding & Neuromarketing” is successfully celebrated and welcomes more than 200 people in Saide Carlos III cinemas in Pamplona to talk about ideas and experiences to fully develop personal potential and consumer knowledge, in a context as changing as the current one.

The day began with the welcome of Mr. Miguel Sanz, President of the Government of Navarra, who has observed that the tendency to consider oneself a brand is a phenomenon that grows with the consideration of personal talent. “The treasure of our society lies in talent: people should not hide in the anonymity of the organization,” he stressed. Sanz has recognized that in politics, Personal Branding has great relevance and that campaigns that revolve around people are often more effective because sometimes the initials are contaminated. Continue reading Personal Branding and Neuromarketing, keys in the era 3.0 →