There may be some concepts such as content marketing that sound like, or expressions like “content is the king” (content is king) constantly read in social networks but moved to the reality of the companies we find the following scenario:
– 45% of companies do not have any planning regarding content production
– 54% of brands do not yet have a director of content
It seems that there are already many people aware of the importance of content strategy but moved to the reality of companies, other techniques PPC (pay per click) are prioritized mainly because they have a more direct return but the question is:
– If profit margins are becoming narrower PPC time, not worth thinking about strategy content optimized for SEO, to provide us with quality traffic? In the medium term it is much more profitable. Continue reading Why you need to start producing content today?