social networks | Spotting IT

As every year, on Sunday the United States experienced one of its most multitudinous events. The 48th Super Bowl, held in New Jersey, attracted the attention of millions of Americans who massively took to the screens to follow the pulse of the party that played the Seattle Seahawks and Denver Broncos.

In parallel to the vicissitudes of the meeting, another equally massive phenomenon repeated itself : the brands looking to seduce the huge audience that brings the event (just over 108 million viewers in its 2013 edition). For years, the Super Bowl has become a decisive stage for large US companies: it is time to premiere trade under the watchful eyes of millions of people who can define the fate of their marks for the next 365 days. The interest aroused ads is such that according to a recent study by Lab42, 39% of viewers are more interested in publicity than the game itself (percentage climbs to 42% for women). Continue reading Super Bowl and social networks: The phenomenon of “real-time” marketing →

The great challenge facing companies a few years ago was to implement a coherent system of social networks and the business environment in which they moved. With more or less success, after all, following a universal guide, it is easy to set up a presence of our brand on the Internet. Come, bah, you ride in a helicopter and leave you in the middle of the mountain. So far it is simple, and even free: requires no special skills or human or technical. The ROI is brutal, ultra-liberal dogmas led economy to one end or outlined by Ayn Rand in him ecstatic state itself:

(X Factor investment 0) (0 x Factor training)% u2013 (nx hours) = “Come let us”

Then comes the monitoring, optimization SEO, and everyone will think you are up to the top. Undertake laudable as foolish adventures, such as multichannel madness (options for a company of formwork, LinkedIn for a paint shop). When Paul McCartney wrote “Here, There & Everywhere” was not thinking of his wife, but in the embattled and labeled itself “Community Manager” and his obsession ubiquity. Multiple platforms, distortion secured message, do not hesitate. Continue reading Becoming social networks in collective networks →

Journal of Business and Technology