Studies show that consumption habits and ways of buying of consumers are changing. In recent years, has increased the time spent to be connected to the Internet and the use made of the different devices through which they are connected is totally different because the use of mobile devices is growing and occurs in virtually all user activities (work, sleep, eat, etc).
The media sector pay also has had to change to accommodate this demand. Studies show we headed to a scenario where most purchases are made through e-commerce, according to the study by the National Observatory of Telecommunications, it is expected that in 2015 33% of Spaniards make their purchases on-line. Continue reading mCommerce, reality or future?