How to integrate content marketing and SEO for gains

While you’d probably be forgiven for thinking that SEO and content marketing are the same thing, you’d definitely be wrong. However, they do work together to build a strong digital marketing strategy that works for your business.

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SEO is the technical foundations on which your website is built, ensuring that search engines can find and index your website effectively so that your traffic is highly relevant. Content marketing refers to the actual content that informs and supports the journey that your potential customers will make before making a purchase; something White Label SEO services specialise in. For both SEO and content marketing to work, there are some handy hacks to link them.

Using keywords

Every SEO worth their salt knows that keyword research is the very first step in devising an SEO strategy. This should also be how you approach your content. Using highly targeted keywords or longer key phrases in your content and your landing pages has a natural boosting effect for SEO. Just be mindful not to overdo the keywords – stuffing your content full of keywords is repetitive and dull to read and it can also hinder your search engine performance so it’s actually counterproductive.

Optimising for people

User experience (UX) is often overlooked, particular at a time when people use a variety of devices to browse the internet. Broken links (404s), poor site architecture, and irrelevant content can all leave users scratching their heads and far more likely to browse elsewhere. Companies like Digi-tel will be well versed in optimising UX.

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Quality link building

Link building and backlink strategies are an important part of SEO to build up your site’s authority. Content marketing should be in your mind while doing this and if you are creating high-quality content that delivers more value than that of your competitors, more people will naturally link back to you. It’s worth noting that you should also check who you link to, as you can be penalised for backlinks that are flagged as spam, or use bad content.

By weaving threads of SEO and content marketing together, you are building a robust strategy that allows your website to be a strong and reliable part of your business and its branding. Having one might give you short-term gains, but using both boosts long-term ROI.

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