When people think of a website redesign, they often focus on how the site looks and where content will sit. While those are important elements, a great deal of planning happens before design work begins. What do you want the site to achieve? Are you trying to generate leads, make sales or educate users?

Clarify the Purpose of the Website

Before you can think about how you are going to build a website, you need to decide what you are going to do with it. Do you want to use it to get leads, for education, to promote your company or something else?

Another important consideration when planning structure and content is who will be visiting. A site aimed at existing customers will be very different from one aimed at new customers.

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Content and User Experience

Another important factor is what the visitors will do on the site. Will they call in or make an inquiry? Or is the site just a presentation site where you can read about the company and follow the news on a regular basis, or get information on what you can do on the site?

Another factor to consider is content management. Who will manage and update your site? Many businesses will go to a great deal of trouble to design a web site, only to later find themselves with a great deal of work to do in terms of managing content.