Trends in brand marketing are changing at a quicker rate than ever and it’s essential that both brand owners and those in the marketing industry are aware of the upcoming trends. From inclusive and interactive marketing to the need to adapt to mobile and Gen-Z marketing, we take a look at four major marketing trends for 2025. Continue reading Did you know these brand marketing trends are coming in 2025?
Category Archives: Web Design
Graphic design vs. web design
Web design and graphic design are different disciplines that use different techniques and approaches. Graphic designers use images and text to communicate information in print ads and marketing material. Web designers conceptualise and plan the visual and content elements of websites. Continue reading Graphic design vs. web design
What is Custom Website Designing?
A custom website design is a website designed without a template. A custom website is unique, flexible and can be integrated with software. Continue reading What is Custom Website Designing?
The Importance of Professional Website Design
A website is an effective tool in digital marketing, making it a must-have for businesses of all sizes. As such, it must be designed to properly promote a brand, excite visitors, and express the company’s values. This is why hiring a professional website designer is essential for any business.
Creative Expertise
A professional website designer can bring creative ideas to the table that fit the organisation’s brand. They have the skills to develop designs and layouts that will be memorable and applicable. Furthermore, they can utilise popular design trends to craft a unique website. Find out more about Web Design Edinburgh by visiting https://www.design-hero.com/web-design/local-web-agency/web-design-edinburgh/
Simplicity and Accessibility
The ability to design a website with an easy-to-use navigation wheel is a must, and customers must be able to find what they need on the website quickly. When it comes to website design, a professional website designer will create a simple yet accessible website that allows users to find what they need. Furthermore, the designer can ensure that content is organised into categories that make complete sense to the user.
Technical Ability
Regarding website design, technical expertise is also needed to create code that optimises it for its intended use. This includes ensuring that the website is secure, updated, and responsive. A professional website designer will be able to properly code a website to ensure that it provides the optimal user experience.
Compounding Effect
When website design is done right, it will create a compounding effect. A good website design can make a great initial impression that further spreads and impacts the visitor’s perception of the business. A good website design can also increase customer loyalty, gain new customers, and improve the brand image.
MMA presents the guide to develop successful mobile web sites
Why do I need a mobile web if I already have a classic web? Can I use all the resources of the mobile phone? The ‘White Paper of Mobile Webs’ answers all the questions that arise when adapting to the mobile. Continue reading MMA presents the guide to develop successful mobile web sites
Top 3 tools for prototyping websites and applications
The prototypes are an integral part of the design process, allowing the review of the basic concepts of the project at the initial stage of its development and share opinions with other equipment. Thanks to them you can easily create an interactive model of a web or mobile app, which is able to identify any deficiencies in the flow and usability design before investing too much time or money in its development. Continue reading Top 3 tools for prototyping websites and applications