Is it time to tune up your PPC campaigns? You might be concerned that your ads are not performing as perfectly as they might, or perhaps you are just cruising along. Making some key adjustments now will help you prepare for peak season and bring better results, so let’s look at six ways to improve your PPC campaign.
1. Revisit your goals
Start by revisiting your objectives and goals. Being clear about your focus, whether boosting revenue, increasing profit margins, or considering your customer lifetime values, aligning your campaigns with your business goals will help you achieve better results.
2. Track your conversions
Make sure your conversion tracking is as accurate as possible; after all, unless you are staying spot on with your tracking, you will be flying blind. Google Ads’ native tracking can be a really precise way to do this, while server-side tracking can boost your data accuracy even further and has stronger privacy compliance and automated bidding features.
3. Enhanced conversions
Use hashed first-party data, such as emails or phone numbers, so Google can better match your conversions and boost performance without compromising your customers’ privacy. A search term such as ‘PPC agency near me’ will produce results such as //www.nettl.com/uk/ppc-agency-near-me, which will help you navigate your PPC strategy.
4. Consent mode
As privacy regulations tighten up, consent mode is a must-have. Helping you out a little when your users don’t consent to cookies, you can use modelling to estimate conversions and boost your reporting accuracy.
5. Offline conversions
Offline conversion tracking will allow you to feed actual outcomes, such as your qualified leads or closed sales, back into Google Ads to help you optimise better. This can also improve your value-based bidding strategy and make it more effective, which is a win-win.
6. Refresh your creative
Your creativity really counts. A/B testing and reviewing your headlines and descriptions for performance can help boost your PPC strategy, so experiment with different messaging. With tools such as Google’s asset reporting, honing your creativity has never been simpler.