Loyalty to a brand is one of the intangibles that companies seeking to develop among its customer base. A loyal consumer to a brand prefers over others, maintains a relationship with a special with her look (not the same as it relates to the brand in question with its competitors) and becomes a sort of ambassador the same. But getting a consumer loyalty is not a simple job and requires a strong investment in work by the brand that seeks it, but what to do to get loyal customers to a brand? Continue reading If there are rewards, women are the most loyal consumers of brands →