The current market trends have led to brands and companies to seek new avenues of communication with their customers. Trnd, he has conducted a study with a sample of 2,680 women to meet the communication channels most used when choosing particular brand or product.

The study results support the importance of the recommendations in the habit of buying, word of mouth among customers and potential consumers, through their views influence the purchase of the people around them. Over 98% of respondents claim that in the past year have recommended a product, service or company someone around them; 92.3% of women have chosen a company or brand to have heard or read a good experience of another person, and 85.8% of them have shared information about a brand on the Internet, blogs or social networks. Continue reading Word of mouth becomes the best influence on the purchase decision female audience →