Suffer an online crisis is a major fear that any communication department of a brand faces. The proliferation of social media has given a voice to users who, empowered by your smartphone, do not hesitate to launch the world its criticism or complaint about that action they consider unfair or worthy of rejection. A fact that may seriously jeopardize the reputation of the brand.

2.0 Thanks to the media, the news spread like wildfire. A rate that contrasts with the extreme slowness on the part of companies to take action on the matter and work to mitigate the consequences and solve the problem. An inability reaction which revealed the study published a month ago by Freshfields Bruckhaus Deringer. According to which half of the companies recognizes not be prepared to face a crisis of reputation, its main problem inability to react in time, effectively. Continue reading Keys to an online reputation crisis does not end in a real fire →