Recently I reviewed the importance that will have YouTube in the article: “The C generation: how to take them into account for your marketing strategy”. One of the most important to bet on YouTube on your marketing strategy reasons is the high degree of probability to achieve more “engagement” (degree of user loyalty) to the brand that is producing this content. Only over some figures we realize the magnitude of the issue:

– 96% of Internet users consume online videos

– 76% browsing YouTube

– A YouTube video in Google search results receives more clicks than a text ad Continue reading How to get more engagement with your followers on YouTube →