A brand community is an effective way to retain customers that allows to know them better and identify their interests and needs tool. These communities can also act as a meeting point between the company and its customers, which bridge the gap and strengthen the link.

To do this, the mark must raise a oriented strategy to reach their customers, plantearles the opportunity to become part of its exclusive community and exceed expectations. Thus a community of living and active brand, where all parties feel integrated and enjoy contributing be created.

Before jumping to propose actions, should stop to assess the degree of knowledge of the target audience and how to present the initiative and how the membership of the community can meet your needs. In this regard, the type design profiles, known as “persons” may contribute to the study of the client and the approach of an effective strategy. Continue reading The major challenges and key to foster a brand community →