There are a number of studies that show that companies that post more posts in their blogs and more content in general, generate more sales than those who do not.

I suppose if you are going to start from scratch, adding any type of content would be possible to improve the ability of the company to attract people looking to buy. The creation of content is one of the biggest obstacles for companies, which have also realized the potential profits they generate, so it is not surprising that the number of websites with tips on how to produce articles , Blogs, infographics, white papers, and that visual marketing has become so popular.

Which brings me to this point. When seeking help for content marketing and your own creation, there is a difference between what you get from an SEO agency and a content marketing agency. That difference is not so much if one is better than the other, but rather of trial, which is more appropriate for his situation. In fact, it would be absurd to limit one’s options only, the reason for this post is intentionally broadening views.

Many SEO agencies have added content creation to their combination of services over the past year, if not completely re-inventing themselves. This is the nature of SEO: adapting to the changing nature of the industry to provide current services and thus improve online marketing performance.

Starting as a PR firm in 2001, TopRank has been in the business of content creation (messaging strategy, press releases, case studies, newsletters, white papers, email marketing, etc.) for a long time. As it evolved in more than one digital marketing agency, content-centric public relations efforts evolved into blogs, social media content, ebooks, computer graphics, videos, and other visual content. But we do not create a wide variety of content types simply because they do. We create when we have to reach a specific audience to have a specific result.

There lies the fundamental difference between today’s focused SEO and what sellers offer as content.

SEO is responsible for metrics such as search visibility, organic search traffic and measurable actions that lead to and result from conversions. The more content, the more it can serve as a “bait” in search results, the SEO can demonstrate an impact on the investment.

As I have commented, SEO anticipates demand through an understanding of keyword popularity and marketing content creates demand driven content production based on “customer trip”. Optimization is an effort to improve the search visibility of existing content and digital assets as well as creating new content according to a list of keyword objectives.

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience intended to influence an action or result. Instead of keyword popularity, content creation, makes an effort to understand the purchase of customers and offers you the kind of information and experiences you are looking for throughout the buying cycle.

SEO is a fundamental partner for content marketing. The  Search represents an important opportunity for discovery of information at a time when customers are actively seeking a solution. SEO plays an essential role for the discovery of information across the entire spectrum of customer life cycle content, but it assumes the buyer is firm in what he is looking for and is not always the case …

Many SEO agencies have added content marketing and can provide resources for creating optimized content. The most common way is to evangelize the creation of more content. As mature SEOs in the use of content is to focus on the public, plan content through channels and seek integration with other types of content that have nothing to do with explicit search behaviors.

When a company encounters the need for a strategic approach, a content marketing agency will be able to help define audience segments, map purchase cycles, and develop a content plan to tell stories that optimize discovery , Experience and results – through the clients’ journey of awareness for the purchase.

When it comes to SEO and content, how do you direct your online marketing efforts? Does doing SEO and keywords drive the creation of your content or do you think content according to the stages of the customer’s buying cycle?