SEO (Search Engine Optimization) is necessary and very useful for digital marketing strategies. Organic positioning helps make visible a mark on the Internet, it is able to increase visits a website and catapult the content it generates.
SEO is so important that many marketers point above consider a strategy of SEM, because it is able to give visibility value and long term. It is for this reason that small businesses that do not have a large advertising budget, focusing on SEO, then apply other online strategies are recommended.
There are different tools to work the SEO of a website. Today, social networks are uniquely placed to influence the brand positioning in search engines. As proof of this can stress the change made by Google in its search algorithm to include in income the relevant content published on these networks.
Social networks are able to increase our organic positioning effectively, but ignorance about this advantage is high. What causes are not fully reap the benefits they provide, as in the case of Google and Pinterest.
It is the social network of Google that fails to jell tastes of ordinary people. The little use of users, unlike Facebook, makes not even considered within a digital strategy.
Google has great potential to increase the SEO of a brand by confirming the “profiles authorship”. Google took very seriously the fact of using your social network to link the profile of an author to his own website. This makes our image appears whenever you seek some content we’ve written. Google appreciates that and increase our position.
Another advantage to using Google is the valuation that generate shared items. Publish and share information through this network will allow to have more relevance when searching for information on the topic. Google algorithm identifies the content broadcast in G and places closer to the first search page.
And if these reasons are not enough to use Google in an SEO strategy, another important detail to be added, is that shared and good interaction by users in G links, can give more points in Page Rank.
The great tool Visual Social Media also serves to improve SEO. The content of the boards must be properly distributed in categories with their respective keyboards and catchy titles. That way it will be easier to make a linkbuilding strategy options that the content is shared and distributed quickly.
Create widgets and link Pinterest account to a web page will increase exposure of the content. In addition, tracking statistics provided by this social network can tailor the information to improve search engine rankings.
It is clear that these social networks are not the only ones that help improve SEO, but they are one of the most effective on that topic. However, its benefits are not yet fully exploited. Use Google and Pinterest will significantly help to position the content, but nothing do much if the SEO work is not constant and checked daily for the respective settings.