Part of the reason that this sort of stuff exists is that sports clubs are always looking for ways to generate a little bit more cash, say thank you to their sponsors and distinguish matchday as an event in itself. Beer mats are in the ideal location as they go where you place your eyes most (on a bar and on tables).

1) Visibility of sponsors (without pushiness)

What acts as a perfectly functional beer mat can also return links to sponsors during moments of purchase. For Personalised Beer Mats, contact //wedoprinting.ie/product/custom-printed-beermats

One side is to place a sponsor logo.

Reverse to show a club message (fixtures, membership or thank you).

Include a brief line such as “Proudly supporting [Club Name]” to make it community-driven.

2) Fundraiser with mats

Beer mats can do more than promote – they can make money.

Limited run print and sell as a set – perfect for anniversary parties.

Produce a series entitled “Collect the Set” (players, club legends, past kits)

A QR code to donations, raffle page or membership signup.

3) Active matchday promos

Mats are another flyer, due to their practical use, yet they do not feel that way.

QR code for ‘Player of the Match’ voting.

Bargains: Eg ‘£1 off a pint pre kick-off’ at the bar.

Quiz Nights/Presentation Evenings

Quick design tips:

Bold, pared-back text; high contrast; testing of your QR code in the projects. If you take more than one second to figure it out, refactor the design.

A well-executed beer mat strategy makes sponsors feel appreciated, raises money for the club and lends additional gravitas to matchday.