Trends in brand marketing are changing at a quicker rate than ever and it’s essential that both brand owners and those in the marketing industry are aware of the upcoming trends. From inclusive and interactive marketing to the need to adapt to mobile and Gen-Z marketing, we take a look at four major marketing trends for 2025.

Interactive marketing

Interactive marketing involves engaging with web users by encouraging them to interact with your marketing content. Whether it’s quizzes, polls, surveys, or games, not only does the user get enjoyment from the content, but you can gain valuable insights into their thoughts, feelings, and behaviour. If this is something you would like to consider for your brand, it’s worth appointing a brand strategy agency, such as Really Helpful Marketing who will be able to assist you with new and inventive ways to create interactive marketing campaigns.

Inclusive marketing

As the world of marketing catches up with the real world, brands will need to adapt their marketing to be more inclusive in their advertising and content. According to Forbes, inclusive marketing should be the default.

Adapting to Gen-Z

As Gen-Z reaches maturity in the coming years, their spending will increase. Brands will need to adapt their marketing in line with the values and behaviour of the first generation that has lived online all their lives. For example, Gen Z are more likely to look favourably on a brand recommended by an influencer. They also get most of their knowledge about products through social media.

Mobile personalised marketing

There’s no doubt that mobile marketing is the next big thing, thanks to increased use of mobile devices among consumers. Personalised mobile marketing might include using AI and data analytics to target individual consumers based on their behaviour and values. Mobile apps and location services will be key to this trend, which will result in personalised offers and recommendations.

From inclusive and interactive marketing to personalised mobile marketing and attracting Gen Z, these are just some of the big trends that will emerge in marketing in 2025.